Strategy Spotlight

Oct 28 2024 3 ep. 21 mins

Strategy Spotlight Podcast artwork

Welcome to Strategy Spotlight, the podcast dedicated to discussing all aspects of marketing strategy. Whether you're a Fractional CMO or a Marketing Leader at an agency, we explore the critical aspects and insights you need to develop and implement successful marketing plans for your clients. Join us as we strive to enhance your marketing expertise and drive impactful results.

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How to Optimize Stakeholder Management using My Digital CMO

Oct 28 2024 12 mins

In today's episode, we're diving into stakeholder management and showing you how My Digital CMO can transform the way you engage and collaborate with your stakeholders. Whether you're managing a small agency or leading a large organization, effective stakeholder management is crucial for success.Discover how optimizing these interactions with My Digital CMO's Marketing Strategy sof

Unveiling My Digital CMO's Digital Strategy Framework

Oct 27 2024 22 mins

In Episode 2 of our Strategy Spotlight series, we explore the innovative framework developed by My Digital CMO. Join us as we discuss how this framework is streamlining marketing processes for agency leaders and fractional CMOs. Discover actionable insights and practical tactics aimed at enhancing your strategic approach and delivering clear visibility into your marketing activitie

Discussing Challenges for Marketing Leaders

Oct 27 2024 29 mins

Welcome to the very first episode of "Strategy Spotlight with Ben"! In this episode, Ben discusses into the intricate world of Chief Marketing Officers (CMOs) and the formidable challenges they face in shaping and executing effective marketing strategies.Join Ben as he uncovers the hurdles that CMOs must navigate, from ensuring cohesive strategy adoption across diverse teams to sta