That InboxArmy Podcast

Video is becoming increasingly dominant in all marketing channels, email included. The crew welcome Lisa Jones, CEO of EyeMail, to the podcast to discuss how EyeMail is overcoming the challenges of delivering video in email. They discuss use cases for video in email, including employee engagement, event invitations, and other key points in the sales and marketing journeys.

In this episode, InboxArmy's Scott Cohen welcomes Carlos Gil, US Brand Evangelist for GetResponse, to discuss how email marketing and social media marketing work together. Carlos discusses the need for brands to humanize and future-proof their marketing by building better relationships with customers. They discuss the need for businesses to listen to their audience, engage with the

In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Brian Riback of Labrador to discuss the challenges of building and executing personalization in the right ways. In the conversation, Brian discusses the importance of data health, proper setup of data for rules- and non-rules-based personalization, and the role technology plays in enabling personalization. Join us as

In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Megan Boshuyzen, Senior Email Developer at Sinch, to discuss the intricacies of email development in interactive email, AMP for Email, personalization, and more. The conversation covers the value of interactivity in email as well as the challenges of implementation. We also cover dark mode and all the complexity that

In this episode, InboxArmy's Scott Cohen and Garin Hobbs discuss AMP for Email and WhatsApp marketing with Nicholas Einstein of Netcore Cloud. The trio covers the capabilities and complexities of AMP for Email -- including its ability to enable interactive experiences inside the email. Nick also dives into the intricacies of WhatsApp's marketing potential, how it overlaps with SMS,

In this episode, InboxArmy's Scott Cohen and Garin Hobbs welcome Matt Holman, founder of Subscription Prescription and Commerce Catalyst. The conversation covers the challenges and strategies of running a subscription business and the importance of delivering value, understanding customer value, and reducing churn. We discuss the importance of email marketing and its ability to del

We keep it in-house this episode. Scott Cohen and Garin Hobbs discuss AI in email marketing and how there are differences between "Operative" AI and "Performative" AI. We also discuss the importance of human expertise as well as the limitations of AI in fully understanding and responding to human emotions and motivations.Key takeaways:AI can be applied in email marketing to improve

In this episode, Scott Cohen and Garin Hobbs discuss email deliverability with LB Blair, Head of Deliverability and Managing Partner at Email Industries. Their conversation covers the email deliverability process, why ISPs care about protecting their users from scams and attacks, authentication methods like DMARC and SPF, and how sender reputation is very similar to a consumer cred