The Apartment Department

Send us a Text Message.In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive reviews!

Send us a Text Message.Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand that improves financial succes

Send us a Text Message.Chris and Anne discuss how we use Average Follow Up, in our every day marketing programs. Tips on how to use this KPIWhy we use this KPIHow we change our Marketing Spend based on this KPIHow operations is involved in our discussions of this KPIProduced by Carlos Marquez

Send us a Text Message.Chris and Anne discuss using a traditional operational KPI for our marketing program. Join us for a great discussion on how to market vacant units and how to have the discussion of vacant units with the rest of the operations team. Produced by Carlos Marquez

Send us a Text Message.Chris and Anne discuss our metrics around internet listing services (ILSs). Do they work?Which do we use?How do Metrics lead us to make intentional marketing decisions. Produced by Carlos Marquez

Send us a Text Message.Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing. They focus as a marketer - back to basics.Why they started The Apartment Department. How they are wrapping up the year. What are they working on right now.What is something you did this year that you are really proud of.Produced by Carlos Marquez