The Apparel Entrepreneurship Podcast

Jun 10 2024 56 ep. 32 mins 109
The Apparel Entrepreneurship Podcast artwork

In The Apparel Entrepreneurship Podcast, Ana and Klas Kristiansson - apparel industry experts, authors, and speakers will discuss hands-on tactics touching all areas involved in running and growing a meaningful, successful apparel brand. Learn practical strategies about sustainability, design, product, marketing, sales, community, e-commerce, and entrepreneurship. You’ll also hear inspiring interviews with industry experts and entrepreneurs about their tips and journeys in this fast-paced industry. A must-listen for everybody that is running an apparel brand or is working with apparel.

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Passenger Clothing: 0 To Soon £100M In Sales In 12 Years | AEP081

Jun 10 2024 52 mins  
In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK. Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that

How An Olympic Athlete Built A Sustainable Apparel Brand | AEP080

May 29 2024 107 mins  
In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. We talk about how his experience in track and field has infus

Coming Fashion Legislation - Comply Or Shut Down! | AEP079

Apr 25 2024 83 mins  
In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry. The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared f

Figure Out What Your Clothing Brand Is About | AEP078

Mar 18 2024 13 mins  
We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time: They are unable to communicate clearly and concisely on who they are and what they are about. In this episode, we talk about the importance of figuring out what your clothing brand is about. Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/ Desind

How To Grow Your Clothing Brand - Part 2 - Collection & Product | AEP077

Mar 13 2024 29 mins  
If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental con

Why You Should Build A Collection With An Outfit Perspective | AEP076

Mar 06 2024 10 mins  
In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing mater

How To Grow Your Clothing Brand - Part 1 - Business & Operations | AEP075

Mar 04 2024 29 mins  
Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry. In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth an

How To Start & Run A Sustainable Clothing Brand | Masterclass 2023 | AEP074

Oct 16 2023 92 mins  
In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business. We cover what it means and how to implement sustainability in: ✅ Brand values & mission ✅ Marketing ✅ Collection & design ✅ Sourcing &

How To Design A Clothing Line | Masterclass 2023 | AEP073

Mar 15 2023 59 mins  
In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesi

Essential Clothing Brand Team Members | AEP072

Mar 13 2023 18 mins  
There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business. Apparel Entrepreneurship Courses