The B2B Conversion Podcast

Apr 24 2024
The B2B Conversion Podcast artwork

The podcast for marketers who want to learn how to optimize their B2B website. Each episode we’ll discuss the hottest subjects surrounding conversion rate optimization and give you tips to transform your website into a revenue-generating machine.Join me for easy-to-action tips that can help you change the game.

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Episode 14: Why you'll fail if you don't play the long game

Apr 24 2024 48 mins  
Kirsty Dawe was joined by Haley Carpenter, founder of CRO agency Chirpy. They discuss which research methods are a must in B2B and why using and measuring the right metrics will shape your success.

Episode 13: How to get technically prepared for CRO

Mar 20 2024 34 mins  
Kirsty Dawe was joined by Ginny Forshaw to talk about why SEO and CRO should work side by side. Offering technical advice to help prepare for a successful CRO strategy.

Episode 12: Tools and techniques to get buy-in for your CRO strategy

Feb 26 2024 32 mins  
Kirsty Dawe was joined by Daniel Jones to talk about how you can start your CRO journey, and how to get buy-in from your board team. 

Episode 11: How to get tactical with your experimentation strategy

Jan 24 2024 40 mins  
Kirsty Dawe is joined by Ben Labay, CEO at CRO agency Speero. They talk about the importance of a customer-centric experimentation strategy and how you can build it into your business culture no matter the size of your business.

Episode 10: Why CRO is the missing piece to your PPC strategy

Dec 06 2023 48 mins  
Kirsty Dawe is joined by Louis Halton Davies the PPC and CRO expert joins us to talk about how CRO can elevate your PPC strategy, how you can use GA to close the gaps in your data, and why building trust between a brand and a buyer starts from their experience on your site. 

Episode 9: Getting personal on your website

Aug 23 2023 33 mins  
In this episode, Kirsty Dawe is joined by Mia Rodgers, from Acumatica, to discuss the power of using the right language across your website, how to drive a culture of experimentation, how to nail your value proposition, and she also shares some quick wins so you can get started on your own journey. 

Episode 8: The evolution of the digital journey

Jul 04 2023 48 mins  
Kirsty Dawe was joined by Jon Busby from award-winning agency Twogether, discussing how the B2B online journey has changed over the last few years, the role personalization and ABM play in converting more, and the impact creative teams working together with AI has on conversion.

Episode 7: Conversion secrets B2B can learn from B2C

Jun 14 2023 28 mins  
In this week's episode, Kirsty Dawe was joined by Richard Robinson from Similarweb to discuss the maturity gap between B2B and B2C and how both sides are tackling Conversion Rate Optimization differently (and what B2B marketers need to be doing to catch up to our B2C counterparts!) Touching on the hottest new tech with AI and ChatGPT and how we should be using it to accelerate our

Episode 6: Using behavioral psychology to drive conversion in B2B

Jun 02 2023 40 mins  
Kirsty Dawe was joined by Nick Mason, CEO and Founder of Turtl to discuss how behavioral psychology can drive engagement, conversion rate optimization strategies, intrinsic vs extrinsic motivation in B2B, and how Turtl and Webeo will be leveraging AI in the near future. 

Episode 5: Creating a smarter marketing strategy with CRO

Apr 18 2023 30 mins  
In this episode Kirsty Dawe was joined by Richard Robinson from SimilarWeb to discuss how Conversion Rate Optimization is helping B2B marketers build smarter marketing strategies. They talk about CRO as a long game with many incremental changes to ensure maximized results and conversion uplift.