The Church Marketing Minute

Aug 07 2024 149 ep. 11 mins 4

The Church Marketing Minute Podcast artwork

Hello... I'm Darrel Girardier and I'm the Communications Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the clutter and noise, and getting straight to the point. No interviews, no hour-long murder mysteries or sports talk. Just me getting straight to the point in less than five minutes.

Religion & Spirituality

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The Four Elements of Great Brand Voice

Aug 07 2024 3 mins

**Episode Description:** In this episode of "The Church Marketing Minute," we dive into the four key elements of a great brand voice: Character, Purpose, Tone, and Language. Discover how to create a consistent and recognizable presence across all your church’s communication channels. Learn the importance of defining your brand's persona, clearly communicating your

YouTube Shorts vs Instagram Reels: What's the Difference?

Aug 06 2024 3 mins

In this episode of "The Church Marketing Minute," we compare YouTube Shorts and Instagram Reels, two powerful short-form video platforms. Discover the key differences in video length, editing features, algorithms, content focus, and platform integration. Learn best practices for each platform and get insights to help you decide which one is best for your church's cont

The Seven Elements of a Great Story

Aug 05 2024 3 mins

Welcome to "The Church Marketing Minute," where we share tips and insights to help your church connect and communicate effectively. In this episode, we dive into the art of storytelling and explore the seven essential elements that make a great story. Learn how to craft compelling narratives for your church videos that resonate deeply with your audience.

Understanding Instagram's Social and Interest Graphs

Aug 01 2024 3 mins

In this episode of "The Church Marketing Minute," we explore Instagram’s evolving content delivery system, focusing on the differences between the social graph and the interest graph. Discover how these changes impact your church’s social media strategy and learn actionable tips to enhance your content’s reach and engagement. Tune in to understand how to leverage In

Two Must-Read Books for Church Marketers

Jul 01 2024 4 mins

Discover the must-read books that will revolutionize your church's marketing strategy! In this episode of "The Church Marketing Minute," we dive into "The 22 Immutable Laws of Branding" and "The 22 Immutable Laws of Marketing" by Al Ries. Learn key principles like the Law of Contraction, the Law of Publicity, the Law of Leadership, and the Law of F

Boost Your Email Response Rates

Jun 15 2024 4 mins

In this episode of "Church Marketing Made Easy," we dive into the powerful AIDA method to help you increase response rates in your email campaigns. Learn how to capture attention with compelling subject lines, generate interest through engaging content, build desire by highlighting benefits, and drive action with clear calls to action. Mastering these four stages can sign

#144 The Church Just Became Flat

Mar 13 2020 7 mins

#144 The Church Just Became Flat

#143 Someone Hit the Cultural Fast Forward Button

Mar 12 2020 9 mins

#143 Someone Hit the Cultural Fast Forward Button

#142 Communicating about the Coronavirus

Mar 11 2020 8 mins

#142 Communicating about the Coronavirus

#141 The Myth of Creating a Balanced Life

Mar 10 2020 6 mins

#141 The Myth of Creating a Balanced Life