The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Entrepreneurs

Nov 06 2024 146 ep. 6 mins 2
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Entrepreneurs Podcast artwork

Congrats, you’ve spent blood, sweat and tears getting your business to here. There are very few humans on  earth who are as persistent, bullheaded and frankly talented enough to do what you’ve done. You're a black sheep, an unconventional thinker who heads left while the masses  take the path to the right. You're the 1%. Thank goodness for you. You also know you've barely scratched the surface of your business's true revenue potential and you're looking for proven strategies to take your business to the next level via the shortest, most effective route. 

Welcome. You’re in the right place. 

Get ready to think big with business transformation strategies to help you dominate your market, disrupt your industry, and leave your competitors scratching their heads wondering how the heck you did it. Yes, this is a marketing podcast —but it's much more than that. It's all about strategy first, guiding you to carve out an unbeatable market position, amplify results, reinvent your offerings, and take your business further, faster. Discover my insider secrets of next-level business growth, branding, lead generation, sales, thought leadership, product innovation, premium pricing, and marketing to the ultra-affluent—and much more.

 

Each episode is delivered in a hybrid American-New Zealand accent,  usually bite-sized (most are 5 minutes unless it's an interview inwhich case that time limit goes out the window ), sometimes funny and always thought provoking. Based on the book The Client Stampede (by Julie Guest). 

Join me!

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


#146 A Secret of Selling Big Ticket Items

Nov 06 2024 6 mins  
Ever wondered how to make selling high-ticket items feel genuine while giving clients the confidence they need to invest? In this episode, we explore using well-placed incentives—or “premiums”—to reinforce the value of your offer. These carefully chosen extras, whether a value-driven consultation or an exclusive add-on, aren’t about pushing a sale—they’re about ensuri

#145 Why You Need to "Guinness Beer" Your Brand

Oct 30 2024 6 mins  
In this episode, I dive into the art of "Guinness-ing" your brand—taking that classic appeal and mixing it with modern marketing to keep your edge in a crowded market. Guinness, with its 264-year legacy, has somehow stayed top of mind (and taste) across generations, mastering how to bring new fans on board without losing the loyal ones. I’ll break down how they pulled it off wi

#144 Do This to Predict Your Company's Success

Mar 25 2024 5 mins  
Are you a tortoise or a hare (we hope hare)! In this episode, we dissect the well-known tale of the tortoise and the hare, with a surprising twist that holds the key to unlocking your company's potential. Join us as we explore the crucial difference between business tortoises, who plod along cautiously, and business hares, who boldly innovate, implement fast and pivot on the run. C

#143 The Horse, the Acorn & How to Simplify Marketing for Better Results

Mar 18 2024 7 mins  
Has your company's marketing and methods of lead generation got so complicated that it makes your head spin? Most companies make the mistake of adding, adding, adding to their market (let's do TikTok, let's run more Spotify ads, let's do more webinars). But what exactly is working? And when does it make sense to do a head-to-toe marketing audit of every ad, campaign and marketing a

#142 A Simple Formula To Double Your Customer Base Like Crocs and Spotify

Mar 11 2024 5 mins  
Do you remember how fun it was to get a piggyback ride? It's just as fun when you use it in your marketing strategy! In this episode, we unveil a simple yet potent formula that industry giants like Amazon and Spotify use to skyrocket their client base without breaking the bank. Use the power of joint venture marketing, where strategic collaborations can yield unparalleled results f

#141 The Art and Science Of Getting the Best Buyers

Mar 04 2024 5 mins  
Unlock the secrets of doubling your sales faster than ever before using the Dream 100 Strategy. In this episode, we discuss the art of working exclusively with your dream clients, those who a) have the greatest need for your products or services and b) can easily afford them . Categorizing and prioritizing your "A clients" over your "B clients" can be the little hinge that swings a

#140 Can Adding One Small Step Increase Your Sales By 59%?

Feb 26 2024 5 mins  
Just how influential is the power of (ethical) persuasion? Adding just one small step to your sales process can amplify your success by a staggering 59%. Discover how a seemingly insignificant initial commitment paved the way for monumental increases in compliance and conversion rates. This episode highlights your sales ascension ladder, which forms part of your pricing strategy (S

#139 How To Combat Pricing Pushback

Feb 20 2024 4 mins  
Have you experienced pricing pushback from your clients and are struggling to convey your true value? In this podcast episode, we unravel the secrets to combatting pricing objections and revolutionizing your business strategy. From understanding the psychology behind price objections to crafting compelling messaging that showcases your expertise, this episode will help elevate you

#138 Why Your Affluent Clients Don't Give You More Referrals

Jan 22 2024 6 mins  
Have you ever wondered why your business isn't flooded with more referrals? After all, your clients love you and they tell you that all the time. So what's the hold-up? Should you be asking them more directly for referrals? Should you get your team to do more follow up with them? Should you be implementing a better referral system so you can really maximize this method of organic l

#137 How to Find the Extra $2M Hiding (in Plain Sight) in Your Business

Dec 18 2023 4 mins  
As we fast track it to the end of the year, this episode is a great reminder about how you can mine the diamonds in your own backyard. Yes lead generation is vital, but what about the untapped opportunities that are already sitting there in your business, hiding in plain sight? Here's how you can laser focus your marketing efforts and dramatically increase your ROI without having t