The Influence Effect: By SheSpeaks

May 01 2024 1
The Influence Effect: By SheSpeaks Podcast artwork

Influence impacts everything: from what we buy, to what we watch, to how we take care of ourselves, and even how we vote.  The #1 thing that kids now want to be when they grow up is an influencer!

Join us each week on The Influence Effect podcast by SheSpeaks,  as Aliza Freud talks with influencers, creators and experts in the industry about the impact of this $21 billion dollar industry that shapes our culture. 


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What Does the TikTok Ban Really Mean?

May 01 2024 27 mins  
In this episode, we talk with Sherri Langburt, the founder and CEO of BabbleBoxx, about the recent news regarding a potential TikTok ban in the United States. We discuss the impact this may have on the creator economy, brands, and advertisers, as well as the broader implications for the social media landscape. Sherri shares her insights into how brands and creators are responding t

The Evolution of Beauty Marketing: Transparency, Trips & TikTok

Apr 23 2024 17 mins  
Join us for Part 2 of our episode with beauty industry and social media expert, Mimi Banks. In this episode, we dive into the evolution of the beauty industry and explore how transparency, accountability, and a two-way conversation have become key in the relationship between brands and consumers. Mimi shares her insights on how the rise of social media has fueled these changes, emp

Has Social Media Changed the Way We Approach Beauty & Skincare? (Part 1)

Apr 17 2024 13 mins  
Part 1 of Two EpisodesIn this episode, Aliza sits down with social media expert and beauty maven, Mimi Banks. With years of experience in the beauty industry, Mimi helps us break down the shift from more traditional spokespeople in industry, to more traditional influencers (bloggers) to the multi-faceted creators and influencers of today. The conversation peels back the layers of h

The Sharenting Dilemma: Should Kids Be Featured on Social Media?

Mar 27 2024 23 mins  
In this week's episode, Aliza welcomes Joey Fortman, an original mom influencer or "mom blogger." While she’s no longer in the influencer/creator space, Joey offers the perspective of someone who has seen the industry from the beginning. In this episode, we tackle the evolution of influencer content, the role of children in social media, their right and privacy, an

What is Behind the #TradWife Trend on Social Media?

Mar 20 2024 31 mins  
In case you've yet to encounter the #TradWife Trend on your social media feed, you should know that it's been sparking some debate. Our guest, Victoria Yost from Thyme and Tenderness helps us break down the #TradWife or "Traditional Wife" niche on social media and helps us answer, just what is a Trad Wife and is the controversy behind the content justified? Vict

Influencer Insight: Authentic Approach to Content Creation & Brand Partnerships

Mar 13 2024 15 mins  
This episode is sponsored by Prudential. Meghan Allen is a customer and paid promoter of Prudential Financial. To learn more about the material terms of her relationship with Prudential, please go to shespeaks.com/PrudentialDisclosureMeghan. This podcast is provided for educational purposes only. It is not intended to be, nor should be construed as investment, insurance, financial,

Addressing Content Creator Mental Health with Gigi Robinson

Mar 06 2024 21 mins  
Join us as we sit down with Gen-Z content creator, mental health and chronic illness speaker & advocate, Gigi Robinson. Gigi was a guest on the show back in 2022 and walks us through her own personal journey, working to overcome personal health struggles and advocating for content creators in regard to pay and mental health. You'll hear how Gigi's work on both of thes

What Are You Meant to Do? Finding Purpose with Lan Phan

Feb 28 2024 23 mins  
How do you build a life worth living? In this latest episode of The Creator Effect podcast, Lan Phan shares with us her journey of overcoming adversity, finding purpose, and reclaiming her life. Lan built a community on LinkedIn and social media to be of service to others during the pandemic. Lan's NEW book, Daily Secrets to Finding Success, Happiness, and Purpose at Work and

Is Social Media Causing You to Overspend? With Paige Pritchard

Feb 20 2024 29 mins  
Are you finding yourself making more impulse purchases lately? You're not alone. With the rise of social media, the temptation to buy is just a scroll away. But have you ever stopped to consider whether social media is the reason behind your spending habits, or if your emotions affect how you shop? In this episode, we dive into the discussion with Paige Pritchard, a money and

Starting Over After Scary Mommy with OG Parenting Influencer, Jill Smokler

Feb 13 2024 25 mins  
We sat down with Jill Smokler, the creator of the original parenting website, Scary Mommy. We discuss how she started her popular website and community in 2008 to her latest venture, She's Got Issues. Jill shares her experiences in the creator space, from the early days of blogging, building a community and monetizing. Jill also takes us through the experience of being the fir