The Cult Your Brand Podcast

Dec 05 2023 9 ep. 62 mins 12
The Cult Your Brand Podcast artwork

The Cult Your Brand Podcast is about the art and science of changing minds, building cultures and nurturing loyalty. 

In a time when people care more about reasons to hate one another, we talk with  the people who specialize in reasons to love, people with a track record of creativity. 

We hear their stories. We learn from the struggles they faced, the obstacles they overcame, the so-called "solutions" they tried that failed, and ultimately the winning behaviors we can emulate. 

  Business  Society & Culture
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9 - Craig Arthur: from Professional Gambler to Branding Wizard

Dec 05 2023 86 mins  
Have you ever wondered about the psychology of successful brands? Branding wizard Craig Arthur explains. Craig explains how he got there, from being riveted by the book 'You Don't Have to Be Born Brilliant' to birthing a unique concept and refining it over time. We discuss how emotional connections and psychological triggers are the backbone of successful branding. We discuss the d

8-Matthew Burns: How Do You Build Trust Before the Sale?

Sep 11 2023 63 mins  
You've been told you must build trust and credibility to grow your business, right? And that the key to building your business is to bombard potential customers with irresistible offers. But you've done that. Turns out, they resist your offers, trust you less and you feel like a jerk.There's got to be a better way, right?Matthew Burns has that solution: create trust before the sale

7-Matt Armstrong, "Mr. Accountability" - How he lost 200lbs by making one tiny decision

Oct 22 2019 39 mins  
Matt Armstrong was miserable. He weighed over 400 pounds. Everything he did required more energy than he had. His world shrank to the distances he could walk - which wasn't much. Then one day, he made one tiny decision. And it changed literally everything in his life. Losing over 200 pounds in just over 2 years is only part of his remarkable story of transformation.Guest: Matt Arms

6-Michelle Cirocco - From Prison to the C-Suite: This is Real Transformation

Oct 09 2019 49 mins  
The judge gave her the maximum prison sentence "because she knew right from wrong." That's when Michelle Cirocco began her personal transformation. From the bottom in prison, Michelle has risen to the C-Suite in one of the most innovative - and healthy - corporate cultures in America.How did she do it? And how can we transform our own personal, corporate and civic cultures into wha

5-The Bicameral Brain: Thinking, Flow States and Meditation

Sep 13 2019 49 mins  
An wide-ranging conversation between hosts Jack Heald and Matthew Thornton covering the two hemispheres of our brains, how it affects our thinking, flow state and meditation.Show ReferencesThe Righteous Mind by Jonathan HaidtPersonality and Its Transformation by Jordan B. PetersonBob Roth interviews Jerry Seinfeld: Success Without Stress Learn how to Cult Your Brand. Who are these

4-AJ Patton Succeeds in Cultures Where Others Won't Even Try

Sep 12 2019 72 mins  
When AJ Patton heard a pitch for a solar energy project, he realized he could solve two huge social problems at once: affordable housing and renewable energy. He quit his job as an investment banker to fulfill his vision. His new company, 548 Capital, combines solar energy with low-income housing in one of the neediest areas in America: the south side of Chicago. And he is succeedi

3-Katherine Halpin - Attitudes and Habits - From a Lifetime of Failure to Smashing Success

Sep 10 2019 74 mins  
Katherine Halpin had a lifetime of failure and disappointment. A look in the mirror revealed the source of her problems. So she swallowed hard and got busy changing her attitudes and adopting new habits. Her story of personal transformation will inspire anyone - in personal or business life - who struggles to "get over the hump."Hosts: Jack Heald & Matthew ThorntonGuest: Kather

2-Sean Zimmerman Created a Better Kind of Office Workspace - and it's Delicious

Aug 28 2019 52 mins  
Sean Zimmerman created a better kind of real estate office. It's cleverly disguised as a coffee shop, restaurant and co-working space. His ideas on how a workspace reflects a company's values led him to create a productive, social, and collaborative workspace that serves not just his company, but makers and creators throughout the Valley of the Sun.Hosts: Jack Heald & Matthew T

1-Roseann Higgins - She's Way Better at Picking Your Mate Than You Are (The Stats Prove It)

Apr 04 2019 74 mins  
Roseann Higgins, the Millionaire Matchmaker, transforms the most intimate relationships anyone experiences: marriage. Her success as a matchmaker is absolutely unrivaled. For 25 years she's found the perfect life partner for eligible bachelors in Phoenix and beyond. She drops in to talk about what makes a successful relationship culture on this episode of The Cult Your Brand podcas