The Data Room

In today’s episode, our guest Aaron Levine (CFO of Prophix) walks us through the role of the CFO in B2B SaaS businesses. We discuss GTM data’s role as the new financial data for SaaS , how instrumentation can drive growth, and why examining and integrating data systems is critical for incoming CFOs.

Scott shares his experience as a 5-time CEO as well as an independent Board director on multiple companies. Some highlights from this episode include: Challenges - Why is BOD reporting so challenging and cumbersome for VC/PE backed companies? Perspective - What are the responsibilities of the Board and what do they need to know to execute those responsibilities? Frequency - what to

Noisy KPI dashboards & static scorecards have made us all numb to data. Nothing jumps out as actionable. That's why we need CONTEXT. In Episode 22 of The Data Room, Scott Stouffer explores the five key elements of context that make Go-to-Market reporting actionable so you can improve operations and outcomes. Time Plan Benchmarks Relative Impact Journey Relationship

Here's what we cover in Episode 21: 3 choices for building a comphrensive RevOps function 5 factors to consider when choosing the right approach

TL;DR - You can't build RevOps properly with just one person! In Episode 20 we'll cover: 2 core requirements for RevOps 5 skill sets you need in RevOps

B2B companies face an uphill climb when it comes to scaling. There’s a sizable amount of risk that these companies must address in order to grow and potentially raise more funding. In this episode, scaleMatters CEO and Co-Founder Scott Stouffer shares his insights into the tough journey that startups face and how they can navigate this journey efficiently and effectively: The odd

You’re a growing B2B company with some traction and some initial customers. Should you hire a RevOps leader or a business analyst to help with your go-to-market engine? Ideally, you’d have enough capital to hire both, but that’s rarely the case. In this episode, Scott Stouffer, scaleMatters CEO and Co-Founder, reviews the case for hiring a RevOps leader or a business analyst.

As a B2B startup, you have many avenues available to start building. It can be a bit overwhelming to figure out where to put your focus. Once you build your sales and marketing teams, is it time to start building out a revenue operations function? Join Scott Stouffer, CEO and Co-Founder of scaleMatters, as he reviews the timing of investing in RevOps as a B2B startup: - When it’s

Raising your Series A funding is an exciting time. You’ve gained traction in an initial customer market and investors are showing confidence that you can scale. But now what? Your first 100 days after completing a Series A round are crucial - it’s time to get planning. Learn what Scott Stouffer, scaleMatters CEO and Co-Founder, recommends once you raise a Series A round of fina

Your strategies and tactics change depending on the size of your company. The same can be said for revenue operations. In this episode, Scott Stouffer, CEO and Co-Founder of scaleMatters, walks through the ways RevOps solves challenges specific to seed, Series A, and Series B companies: He covers: - The risk profile of a business related to the stage of funding (1:41) - The value o