The Digital Disruption Podcast

May 30 2024
The Digital Disruption Podcast artwork

Welcome to The Digital Disruption Podcast, the ultimate guide to navigating the digital revolution. Join us as we explore technology's transformative power and its impact on industries, businesses, and society as a whole. In each episode, we dive deep into digital transformation, uncovering the latest trends, strategies, and success stories from industry experts and thought leaders. Whether you’re a business leader, entrepreneur, or simply curious about the future, this podcast is your go-to resource for staying ahead in the digital age.

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First-Party Data Goldmine: Capture, Segment, and Activate Your Audience

May 30 2024 36 mins  
In this episode, we'll tackle the critical topic of audience segmentation. We'll cast a line with a relatable fishing analogy, then dive deep into the data you need to catch the perfect audience for your brand. Patrick will show you how to collect valuable customer insights and transform them into powerful segmentation strategies. You'll discover the different types

Growth Hacking: Smashing Through Invisible Ceilings or Invisible Asymptotes

May 28 2024 41 mins  
Join Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mix modeling in driving incrementa

Google Does It Again!

May 15 2024 37 mins  
In this episode, we unpack Google Analytics' recent news. While the third-party cookie deprecation has been delayed, it's important to stay ahead of the curve. Learn how to migrate your data from UA to GA4, leverage new features like user-provided data, and prepare for a cookieless future. Key Takeaways Google Analytics Universal Analytics (UA) property data collection h

First-Party Data Strategies: Here's What to Do After Deprecation of Third-Party Cookies

May 01 2024 53 mins  
Welcome to Episode 22 of The Digital Disruption Podcast! In this episode, Patrick and Alexander delve into the evolving landscape of marketing strategies, emphasizing the critical role of data analysis and measurement across the marketing funnel. They discuss the challenges and opportunities arising from the transition to Google Analytics 4, including concerns about new attributi

Don't Let Your Digital Strategy Go Stale: Embrace Composability

Apr 24 2024 36 mins  
In this episode, we discuss the concept of composable architecture and how it can help businesses avoid outdated digital strategies. We'll explore the challenges of traditional monolithic architectures and the benefits of composable solutions, which allow businesses to swap out individual components as needed. We also delve into the importance of strong architecture and skil

Don't Get Left Behind: Mastering Skills for Digital Transformation

Apr 10 2024 32 mins  
In this episode, we discuss the importance of developing the right skills for your organization's digital journey. We delve into the concept of a skills matrix and how it can help you identify the talent gaps you need to fill. They also explore the challenges of transitioning to new technologies and how to ensure a smooth handover between internal and external partners. Wh

Don't Get Cooked in the Privacy Inferno: A Guide to User Consent and Data Collection

Apr 03 2024 41 mins  
In this episode, we delve into the murky waters of user consent and data collection. We'll unpack the complexities of navigating the ever-changing landscape of privacy regulations. They discuss the limitations of consent banners and explore the critical role of Consent Management Platforms (CMPs). Learn how server-side tagging can be a powerful tool for marketers while respe

How to Craft Your Strategy Using Detailed Insights from SKAN 4

Mar 27 2024 55 mins  
Welcome to Episode 18 of "The Digital Disruption Podcast". In this episode, we have Yigit and Ahmad as our guests. Yigit, from Adjust, shares insights into the changes in postback tracking with Scan 4, adoption by advertising partners, and the introduction of SKAn 4. The discussion delves into the complexities of mobile app measurement, the challenges of privacy-centric m

The People Behind the Data: Why Analytics Isn't Just About Technology w/ Feras Alholu

Mar 20 2024 49 mins  
Most companies are aware of the importance of data and analytics, but many struggle to turn that awareness into action. In this episode of the Digital Disruption podcast, Patrick Sochis is joined by Feras Alholu, a successful entrepreneur with experience in both founding and scaling analytics-driven businesses. Feras shares his insights on how to build a strong foundation for da

One More Tool Won't Fix Your Digital Problems: How to Use Tech for Digital Maturity

Mar 13 2024 42 mins  
In this episode of the Digital Disruption podcast, hosts Patrick Soch and Mostafa Daoud debunk the myth of the "one more tool" solution to digital maturity. They discuss how technology should serve a larger business objective and explore how to choose the right tools for specific use cases. The episode covers: Why "one more tool" won't fix digital maturit