The Digital Stage

Shonali Burke, an award-winning strategist, discusses purpose-driven marketing and the importance of measuring what matters. She emphasizes the need for organizations to focus on outcomes rather than vanity metrics and to build and maintain mutually beneficial relationships with their audiences. Burke also talks about her upcoming book, which aims to provide a non-obvious guide to

Maria Robles Gonzalez, co-founder of Send It Social, discusses her journey into the world of museums and digital storytelling. She shares insights on the relationship between museums and social media, the value of in-person visits versus digital engagement, and tips for small museums and aspiring museum professionals.

Haydn Corrodus, a social media and digital marketing veteran, joins Warren and Andi to discuss the importance of influencer marketing in the arts and culture world. He emphasizes the need to reframe how we see influencers and the value they can bring to museums and cultural organizations. Hayden also highlights the shift in mindset needed to value online visitors as much as in-pers

Andi and Warren discuss the origins and goals of the ethical web collective developed by his agency, Plank. The collective focuses on four pillars: accessibility and inclusion, privacy and data, responsible development, and environmental impact. Wilansky emphasizes the importance of adhering to web standards and best practices, as well as continuously evolving and iterating on webs

Warren and Andi talk with Nick Wyness, Head of Marketing at the Tank Museum, and his insights into digital engagement were truly impressive. The Tank Museum has successfully cultivated a vast online community of military history enthusiasts through platforms like YouTube, Facebook, Instagram, and TikTok.By creating high-quality and informative content, they've fostered trust and cr

Josh Uretsky, Senior Director of Analytics at the National Audubon Society, shares his experience in using data to understand and engage with members, particularly in terms of diversity and inclusion. Josh highlights the need to disaggregate data and measure engagement rates among different demographic groups to ensure inclusive messaging. He also emphasizes the power of individual

Andi and Warren host Kristen Shepherd, museum pro and now founder at Shepherd Lane & Associates to discuss the importance of visitor experience and digital engagement in museums. She highlights the challenges museums face in funding ambitious digital projects and the role of organizations like Bloomberg Philanthropies in supporting digital content creation. Shepherd emphasizes

This week, we're sharing a conversation between Andi and Andrew Mallis, CEO at Kalamuna, a web development agency that designs and develops websites with purpose. Andi and Andrew got to spend a week at the Nonprofit Technology Conference in Portland, OR in late March. The conversation covers various topics such as the sense of community, the challenges of data integration, the need

SummarySarah Ateek, the marketing director at the Straz Center, discusses her journey in the performing arts industry and the impact of the pandemic on the center. She shares how they pivoted during the pandemic, focusing on email marketing, social media, and virtual events. Sarah also talks about the importance of live theater and the joy it brings to people's lives. She highlight

SummaryIn this conversation, Andi, Warren and Billy discuss the Tampa Bay History Center and its mission to reach beyond the local community. They explore the importance of cross-pollinating ideas and learning from different institutions. They also discuss the upcoming updates for the History Center's website, including teacher resources. The conversation touches on the role of sto