The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Sep 18 2024 1
The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches Podcast artwork

The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:
- time management 
- marketing
- mindset
- growing your community of engaged athletes 

Listen here to grow your athlete roster of ideal, perfect for you, athletes while bringing home more income for you and your family. 

Endurance coaching is already your dream job, let’s make it a full time reality!

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Episode 38 - How to Stand Out Online

Sep 18 2024 26 mins  
In this episode, I deep dive into how to stand out better online. It's a crowded space right now (it probably has been for a long time!) and it's important to make your content creation time matter by getting the views online you want! Listen in for my 6 (plus a bonus #7) ways to stand out better online. Interested in one of our programs to grow your business? Here are the key dist

Episode 37 - To Use AI in Your Content or Not?

Sep 11 2024 23 mins  
What a controversial topic in Endurance Coaching - should you use AI in your content?!?! First, I dive into why or why not you should use AI in your plan writing (short answer is NO) and my reasons why if you are thinking about making the switch.Next up, I provide my 7 tips or reasons to use ChatGPT in your content creation. Should it write stuff for you and then you cut and paste?

Episode 36 - The Biggest Thing Holding You Back from Success

Sep 04 2024 21 mins  
Is..... Perfectionism! It's a paradox: we think we work really hard and try to be perfect in everything we do to become more successful, but really it's our biggest limiter.In this episode, I share my top 4 takeaways and how to get out of this dangerous cycle.In this episode, I mentioned the reasons why creating content is SO important as a coach. Find that episode here: https://ww

Episode 35 - The #1 Goal in Creating Content

Aug 28 2024 19 mins  
In this episode, I give you the reason why you need to focus on: Getting athletes to actually read what you write!I provide 4 tips for non-video content as well as 4 tips for video content. Get those people to read (or watch!) to the very end!Do you need help with content ideas? Download my free content types guide for endurance coaches here: https://coachmichellelake.ck.page/8cont

Episode 34 - How to Keep an Athlete for Life

Aug 21 2024 24 mins  
As much as we want athletes to stay with us for life, many will eventually leave due to their own life changes.But we, as coaches, do share a role in keeping them in sport for a long time, and making sure they build their training towards big scary goals in a sustainable way.If they stay in sport - they stay with us for life. But first it's our job to help them stay in sport :)My p

Episode 33 - The Best Time of the Year!

Aug 14 2024 15 mins  
You may have guessed right, the best time of the year is SELLING SEASON! This is crucial time on the calendar when 40-60% of inquiries for coaching come in - typically between September and mid-Winter, January-ish. In this episode, we describe the WHY this happens now, as well as the 5 areas you need to focus on to optimize this time of the year to:1. Get more than your share of in

Episode 32 - What to Do if Your Business Isn't Feeling Fun

Aug 07 2024 28 mins  
In this episode, I give you the practical ways to feel better and more positively about your business. True, it won't always be sunshine and flowers, but we also don't want you feeling miserable about your business. I also provide 3 easy ways to get your business feeling fun as soon as possible. Spoiler - it's based in your mindset!The Dream Launcher program is opening in the fall

Episode 31 - How Do I Get More Followers?

Jul 31 2024 17 mins  
In this episode, I answer a question I get all the time, how do I get more Instagram followers?Well, of course, I don't think followers are the end all be all, but in this episode we review my 4 top tips for cleaning up your profile so that athletes are compelled to give you a follow plus a bonus tip.The Dream Launcher program is opening in the fall for those newer coaches who:Took

Episode 30 - Niche to Win: Why Endurance Coaches Need to Specialize Who They Coach

Jul 24 2024 20 mins  
It's so common to think - why don't I stay super broad and then I won't offend anyone and then also be able to coach everyone? This couldn't be further from the truth. When you try to attract everyone, you attract no one! In this episode, I go over the 3 main reasons niching WORKS and also answer 2 questions that I often get about niching. The Dream Launcher program is opening agai

Episode 29 - The 5 Things I Would Tell a Promising New Coach (Or Any Coach)!

Jul 17 2024 26 mins  
In this episode, I go deep on what I would tell a promising new coach (or any coach actually). These five things may not be what you expect! The Dream Launcher program is opening again in late July for those newer coaches who:Took all the certification classes but are struggling to actually get athletesHave no clue where to startDon’t know what order to invest in the business bas