The Espresso Hour

Feb 19 2025 64 ep. 43 mins 80
The Espresso Hour Podcast artwork

In each episode, we share our insights, tactics, and lessons learned as we scale our writing education company to $10mm. If you're looking for "insider" tips to help you grow and scale your digital business, you're going to love The Espresso Hour!

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Not Every Week In Business Feels "Good”

Feb 19 2025 28 mins  
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 43 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why a Great Idea Isn’t Enough – Execution is Everything, The Smartest Way to Scale Without Overcomplicating Things, and How DMs, Funnels, and Offers Can Transform Your Sales.(02:53) - Simplici

Lessons And Realizations From January 2025

Feb 12 2025 34 mins  
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 42 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about Why Managing Your Own Psychology is the Real Competitive Edge, The Best Hire We’ve Ever Made (And What It Taught Us), and How Performance is Just Measurement x Incentives.(01:12) - The Best Less

Free Ghostwriting Masterclass (from $0 to $10k/mo)

Feb 09 2025 85 mins  
Why You Shouldn’t Hire the “Qualified” Candidate: https://youtu.be/V5fIFO_vrmUFree Ghostwriting Masterclass (from $0 to $10k/mo)Want to go from $0 to $10K/month as a ghostwriter? In this free masterclass, I break down everything you need to know—packaging and pricing your services, landing high-quality clients, and scaling your ghostwriting business. Whether you’re just s

Why You Shouldn't Hire the "Qualified" Candidate

Feb 08 2025 28 mins  
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 41 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about their hiring patterns, why you should hire "builders", and growing pains of stepping out of director roles.02:36 A Week of Interviews and Hiring Insights06:38 Why Most Hires Are Not Builders18:33

Why We're Changing Our Core Values After Just 2 Years

Feb 04 2025 41 mins  
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 40 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about the freedom in trusting your team, new company core values, and what most people overlook when setting goals.(02:47) Maturity and Trust(08:29) The Total Trust(16:30) A Smarter Way To Improve(24:44

Our Gameplan for 2025

Jan 27 2025 49 mins  
👻 Become a Premium Ghostwriter: https://premiumghostwritingblueprint.comIn episode 39 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about 2025 commitments, if intelligence is enough, and current business metrics heading into the new year.(1:39) Espress Hour Commitment(5:00) Why Bigger Businesses Share Less(17:13) How Aligned Teams Deliver Impact(23:

We spent $200k on Ads in 7 months. Here's what we learned.

Dec 11 2024 27 mins  
👻 Become a Premium Ghostwriter: https://yt.premiumghostwritingblueprint.com/?el=EH#38YT&htrafficsource=youtube_organicLong time no see! In episode 38 of ☕️ Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the last 7 months: their journey so far diving head first into the paid marketing world, how the business has scaled from 14 to 28 team m

Our Final Episode in the Shipyard

May 30 2024 37 mins  
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 37 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole catch up on the past 4-6 weeks of the business, discuss how to monetize digital products, and upcoming travel plans.(00:00) Intro(01:16) Saying Goodbye To The Shipyard(05:10) RecappIng The Past 4 Weeks(20:07

Why Just Setting Goals Isn't The Answer

Apr 14 2024 42 mins  
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 36 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about setting goals for the next 6 weeks, planning ahead for bottlenecks, and and why you should monetize training.(00:00) Intro(01:53) Setting Goals For The Next 6 Weeks(05:15) Goals For PGA(13:54) Goa

Why Being Bad At Something Is Your Path To Success

Mar 29 2024 38 mins  
Land your first $5,000 client with Ghostwriting: https://yt.premiumghostwritingblueprint.comIn episode 35 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole talk about writing for YouTube, reaching depth in your reps, and the need for anti-metrics.(00:00) Intro(01:54) It Takes At Least 7 Iterations To Learn A Lesson(05:43) Writing For YouTube Is A Different Ball