The Extra Shot

May 01 2024 55 ep. 25 mins 1

The Extra Shot Podcast artwork

Ready for a wild ride through the ever-changing world of Digital Marketing?

Meet May King Tsang and Amanda Webb as they unravel the latest digital marketing trends and social media news.

They'll keep you in the loop with the latest news so that you can continue your online marketing success.

Hold on tight, they always deliver top-notch insights but they don't always agree.

Business Technology

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Bonus - AI influencers for TikTok

May 01 2024 10 mins

Will we be able to tell the difference between AI influencers and real people? What will it look like when they test face cream? That's the topic of this week's bonus chat with May King Tsang and Amanda Webb Learn more about your ad choices. Visit megaphone.fm/adchoices

034 - Why has it taken so long to get DMs on Threads?

Apr 29 2024 26 mins

Grok loses the internet this week for creating fake news. And a tractor company wins. Plus, Threads just added direct messaging but it happens in a weird way. Learn more about your ad choices. Visit megaphone.fm/adchoices

033 - What is UTM tracking and why is it magic?

Apr 22 2024 12 mins

A change to our normal schedule as both May King and Amanda are on the road. So we took the opportunity to talk about Amanda's favourite thing, something that seems complicated but is actually dead simple. UTM tracking. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus - What content drives the best results on social media?

Apr 17 2024 21 mins

A report from Hubspot reveals the content types that deliver the best ROI for marketers. May King and Amanda discuss the top 10. Learn more about your ad choices. Visit megaphone.fm/adchoices

032 - Social network notification spam isn't going away

Apr 15 2024 37 mins

Instagram just launched a new sticker for stories that allows users to get notifications when you post content. Which seems like a good idea but won't it end up annoying your audience? Plus, the man who thinks he knows more about the song 'Blackbird' than Paul McCartney and why M&S uses Aldi wine Learn more about your ad choices. Visit megaphone.fm/adchoices

031 - Is April Fools Relevant In The Fake News Era?

Apr 08 2024 41 mins

An April fools joke backfired in Ireland, causing Meta to disable a brands social media accounts. With so much weirdness in the real world and the proliferation of fake news, is April Fools still relevant. Amanda May King and guests discuss that, Uber Lyft & Beyonce, and how more women are listening to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus - LinkedIn Ads and Dynamic UTMs

Mar 29 2024 13 mins

Amanda gets to nerd out about one of her favourite things UTM links as we discuss the latest update from LinkedIn ads that will make tracking success way easier. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus - Does Anyone Read LinkedIn Collaborative Posts?

Mar 27 2024 11 mins

Learn more about your ad choices. Visit megaphone.fm/adchoices

030 - Why share your comments to your Instagram stories?

Mar 25 2024 42 mins

Learn more about your ad choices. Visit megaphone.fm/adchoices

Bonus - The TikTok Accent

Mar 20 2024 9 mins

Can you do the TikTok accent? May King and Amanda give it a try Learn more about your ad choices. Visit megaphone.fm/adchoices