The Free Artist Era

In this episode, we’re talking about the common mistake of skipping steps in your music career—sometimes without even realizing it. We’ll dive into a real-world example of an artist who dropped thousands on marketing with only two songs out and barely any social media presence. Spoiler: it didn’t pan out like they hoped. We’ll break down why this approach fell flat, and w

In this episode, we're diving into how artists can create unforgettable moments that get people talking and sharing. We’ll explore the art of crafting events and experiences that spark word-of-mouth buzz—like Drake’s "God's Plan" video, where he gave away money and turned it into a viral sensation.We’ll also talk about what goes on behind the scenes at big marketing meeting

This episode breaks down the wild world of publicity stunts in the music industry. We’ll explore why these bold moves can skyrocket your fame, but also why they’re a risky game to play. From the epic wins that put artists on the map to the stunts that backfired big time, we’ll dish out the good, the bad, and the ugly. Plus, we’ll share some tips on how to pull off a stunt t

In this episode, we dive into the challenges of staying focused on your craft when life gets messy. Whether it’s family drama, relationship struggles, or just the daily grind wearing you down, emotional distractions can seriously throw off your creative flow. We’ll talk about real ways to recognize these roadblocks, manage your emotions, and get back on track without losing you

In this episode, I’m getting real about something a lot of us in the music community struggle with—being too reserved to really cultivate the attention we need. If you’ve ever felt like your music should speak for itself, but you’re not getting the recognition you deserve, you’re not alone. I’m talking about why staying low-key might be holding you back and how you can

In this episode, we’re talking about the pressure artists feel when it comes to their image, especially in the hip-hop world. It’s easy to get caught up in what others think, but that can hold you back from being yourself and staying consistent with your brand. I’ll break down simple strategies to help you find the right balance between your image and authenticity, so you can