The Marketing Department

Aug 29 2024 23 ep. 41 mins 1
The Marketing Department Podcast artwork

We’re The Marketing Department—a team of marketing and business development professionals bringing you everyday conversations from a unique industry—Architecture, Engineering, and Construction—or AEC for short. We bring the amazing conversations and inspirational thoughts of individuals in our industry to the masses, so you never miss out on a great moment! The Marketing Department podcast is produced in collaboration with SMPS NY—which offers members professional development, leadership opportunities, and marketing resources to enhance their careers.

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Normalize Leaving When Things Are Good: The Hiatus Episode

Aug 29 2024 20 mins  
After three seasons and many more years of work, we are going on a hiatus. But never fear, we're sending the podcast off with some of our lessons learned and most fond memories. Thanks to our dedicated team and our awesome listeners! Speakers: Ali Panditrao, Marketer at Ware Malcomb Cristiana Formica, Client Relations Manager at Berkowsky and Associates, Inc. #smpsny #s

Looking In: Insights from Outside A/E/C

Jun 27 2024 33 mins  
One of our own has moved on to a new industry, similar but very different. Still in the professional services realm and still deep in proposals, this episode's speaker walks us through what she has noticed as an outsider looking in on the A/E/C industry. Speakers: Ali Panditrao, Marketer at Ware Malcomb Melissa Krenek-Whitman, Proposal Writer at a professional services fir

Selling Sustainability

Apr 25 2024 60 mins  
🌎 "We are one world, we are one people" 🌎 Tune in to a special Earth Day-themed episode of the Marketing Department! In Season 3, Episode 5 titled “Selling Sustainability” Cristiana Formica (Berkowsky and Associates, Inc. ) speaks with two sustainability consultants - Antoinette Quagliata, ENV SP, LEED AP (Dewberry) and Kyle Goehring (Turner & Townsend) on

Impactful Internships

Feb 29 2024 56 mins  
"Internships are designed to educate you on technical skills, and industry skills as well as develop you as a professional, which can’t be done without trial and error.” In Season 3, Episode 4 of the Marketing Department, Ali Panditrao speaks with two marketing professionals—Molly Andrade and Austin Whittle—about how their successful internships prepared them for the

The New Frontier of Marketing: Adapting to Change

Dec 28 2023 69 mins  
“If you plan your communications well a crisis doesn’t have to be an explosion” In Season 3, Episode 3 of the Marketing Department, Cristiana Formica and David Brummer speak with three industry professionals - Sara Silvestri, Ashley Goode, and Michael Iannaco about how companies adapt their strategies to fit the global landscape while staying true to their core mission and va

Leveling Up

Oct 26 2023 50 mins  
In Season 3, Episode 2 of the Marketing Department, Cristiana Formica, winner of the 2021 Rising Star Award, interviews our 2023 PAA winners: Ivoire Lloyd, CF APMP (Marketer of the Year), Natalie M. (Rising Star), and Jason Vesuvio (Vanguard of the Year). During this inspiring discussion, they share their experiences of winning the award, how it has impacted their lives, and their

What I wish I knew before starting my career

Aug 31 2023 48 mins  
In this season's premiere episode, titled “What I wish I knew before starting my career,” Ivoire Lloyd, CF APMP, and Uniqueka Walcott, CPSM cover how to set boundaries, advocate for yourself, negotiate salaries, and basic manners! Whether you’re new to the AEC industry or a seasoned vet, you’ll learn a thing or two from this conversation (moderated by the amazing David

Don’t Lose your Sh*t: Energy Awareness Tools for Hard Conversations

Jun 29 2023 63 mins  
Palms sweaty, knees weak, arms are heavy—no, it’s not a rap song this time, it’s a difficult conversation at work. Whether it’s about an RFP that went wrong, or a rogue PR member not getting approval to be on a podcast, you need to be prepared for all outcomes.In this episode, we will help you turn a punishing face-off into a productive encounter through energy awareness an

Did PR approve this?

Apr 27 2023 50 mins  
Trusting relationships, networking new business, building stories, and following up—Public Relations is the twin pillar to Marketing in AEC. In Did PR approve this?, top PR professionals from LA, New York, and Toronto discuss their careers, what their journeys have been, and best practices for navigating the market today. Moderator: ⁠David Brummer, Marketing Coordinator, Gens

Designed to Disagree: Putting Cognitive Diversity Into Practice

Feb 23 2023 47 mins  
In August 2021, a Fortune Magazine article featured the headline: “Why the best leaders build teams that disagree.” It discussed the concept of cognitive diversity, the intentional inclusion of people with different ways of thinking, different viewpoints, and different skill sets. In this episode, Chris Soria and Kristy Cerullo explore how and when AEC marketers can harness the