The Marketing Lawcast

May 07 2024 1
The Marketing Lawcast Podcast artwork

Driving Success for Lawyers in Estate Planning, Elder Law and Special Needs

A growth acceleration podcast for attorneys to scale their firms to seven figures and more ... with host Jennifer Goddard. of Integrity Marketing Solutions.  Featuring interviews with leading legal professionals, financial and growth mindset experts, and providing marketing tips and hacks to grow your law firm, drive leads and close more business at premium fees.

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Don't Sabotage Your Marketing - Avoid The 3 Mistakes

May 07 2024 18 mins  
Estate planning attorneys, are you inadvertently lecturing when you should be diagnosing? Today's episode is your wake-up call, transforming the way you present your services online from a professorial stance to a medical one. We dissect the common error of over-educating potential clients— a trap that could be sapping the urgency and action out of your client interactions.

Don't Spill Your Candy Providing Unpaid Consulting

Apr 26 2024 11 mins  
Are your estate planning consultations leaving your clients befuddled with legal lingo instead of clearly addressing their concerns? Say goodbye to unpaid consulting and hello to truly impactful client connections in this latest episode with your host, James Campbell, Chief Growth Officer at IMS. James uncovers the art of transforming complex legal discussions into meaningful conve

Webinar Marketing Does Not Suck

Apr 17 2024 11 mins  
Webinars: the digital graveyard for marketing, or an untapped goldmine for your law practice? Dispel the myths with me, Jennifer Goddard, as I dissect why your firm's future might just hinge on mastering the online arena. This episode is not your run-of-the-mill pep talk; it's the revelation of a St. Louis law firm's whopping 62% revenue surge, achieved through the a

Internet Strategy Secrets for Estate Planning and Elder Law Attorneys

Apr 08 2024 10 mins  
Unlock the secrets to dominating the digital landscape with your host, James Campbell, Chief Growth Officer at Integrity Marketing Solutions and a wizard in the realm of internet strategy for estate planning and elder law attorneys. Prepare to be enlightened on transforming your online presence into a beacon of authority that commands the attention of high-intent searchers in need

Estate Planning and Elder Law Essentials: Wisdom from Attorney Michelle Unvarsky

Apr 03 2024 32 mins  
Navigating the twilight years of our loved ones can be as complex as it is emotional. But Michelle Unvarsky, a seasoned attorney from Las Cruces, New Mexico, joins us to shed light on how to handle these challenges with foresight and empathy. In this episode we uncover the value of estate planning and elder law, understanding the profound impact it had on Michelle's personal l

Maximizing Value in Law Firm Operations with Guest Victoria Collier

Mar 27 2024 32 mins  
Prepare to unlock the strategies that can catapult your law firm to new heights, as we sit down with the incomparable Victoria Collier of Quid Pro Quo Law. Witness the journey firsthand, from the founding of a successful estate planning and elder law firm to its high-value sale, and beyond. Victoria, an authority on the topic, generously shares the blueprint for understanding your

Digital Marketing Plan for Lawyers Part Three: Google Maps, Social Media, and Paid Advertising

Feb 19 2024 31 mins  
Ever wondered how your law firm can outrank competitors and secure that coveted spot in Google's Map Pack? You're about to get a crash course in digital marketing mastery specifically tailored for law firms aiming to conquer the digital space in 2024. We're peeling back the layers on the complex world of on-page SEO, Google Business Profiles, and how to craft content

Digital Marketing Plan for Lawyers Part Two: Maximizing Your Law Firm's Website: Conversion, SEO, and Client Attraction Strategies

Jan 31 2024 27 mins  
Ever wondered how a few strategic changes to your law firm's website could dramatically increase your client intake and revenue? Strap in as we reveal how optimizing your digital presence could be the key to unlocking a surge in conversions. Throughout this episode, we dissect the elements of conversion design that can transform your law firm's website into a client-magne

Digital Marketing Plan for Lawyers: Part One

Jan 23 2024 21 mins  
Unlock the secrets to constructing a powerful Internet marketing plan for your law firm. In this episode, I dissect the intricacies of your law firm's performance, breaking down everything from monthly revenue to the nuts and bolts of new case acquisition. Get your hands on our invaluable worksheet - a tool that translates lofty annual goals into manageable monthly milestones,

Crafting a Purpose-Driven Digital Marketing Plan for Estate Planning and Elder Law Attorneys

Jan 17 2024 18 mins  
Embark on a journey with me, Jennifer Goddard, as we navigate the essentials of developing a transformative digital marketing plan for the year ahead. With a promise to illuminate the path towards a more purpose-driven practice, our discussion zeroes in on the heart of your firm's mission, enabling you to set forth with goals that not only reflect your passion for aiding famil