The Mimi Memo

McNeely Purcell is the founder and head designer of the eponymous label she established in 2018. Neely’s line of accessories features leather and feather goods including vests, belts, hats, collars, cuffs and more. Neely’s vibrant style shines through in all of her products, making for unique, statement pieces that add flare to any outfit. We talk about the importance of findin

Ann Trammell Bakhaus is the owner and buyer at Embellish Collection, a designer clothing boutique in Chattanooga, Tennessee. Ann Trammell graduated from the University of Alabama with a degree in Fashion Merchandising. She started her career in New York where she worked with designers like Diane Von Furstenberg, Oscar De La Renta, and Vince Camuto, to name a few. Most recently, Ann

Katherine Mason is the CEO and Founder of SculptHouse, a fitness studio, athleisure boutique and e-commerce destination based in Atlanta and Dallas. Merging her passion for fitness and fashion, Katherine set out to create a studio concept that elevates your body, mind, and everyday style. SculptHouse has won a number of local and national awards and has been featured in Well+Good,

Alexandra Dieck is the creator and founder of fashion, beauty and lifestyle blog, Lexicon of Style. Lex describes her career in influencing as "happenstance" because it came about in a very organic and almost unintentional way. The blog was originally created as a way to promote a line of scarves she designed. It didn't take her long to realize that what was really resonating with

Tinsley Paul is the Co-founder and CEO of HerStory, a social business featuring luxury, unique products designed by women around the world. As the youngest of 5 children, Tinsley has always been curious and independent. This curiosity led to her to study and volunteer around the world, including the United Kingdom, Australia, Africa and Southeast Asia. HerStory was created in 2020

Caroline Barton is the founder and CEO of Modatrova. With a love for fashion and travel, she saw an opportunity to merge the two to create a platform based on exploring and discovering emerging brands. The idea for Modatrova was born when Caroline was still a college student. While the original concept did not pan out, Caroline never let the idea go! She continued to iterate and wo

Ansley Collins founded Violette, a collection of sun-protective apparel aimed to blend fashion with function. As a fair skinned red head, Ansley has always been acutely aware of the harmful and aging effects of sun damage. It wasn't until a beach vacation a couple of years ago that it dawned on her that there was a stark gap in the marketplace. With a passion for sun-protection and

Mary Scott Jameson is the co-founder of Sitano, a brand that focuses on creating swimsuit cover-ups that are well-made, stylish, and comfortable all while being reasonably priced. We all remember in 2021 when the number of Covid cases finally started decreasing, the urge to travel and go on a vacation was at an all time high. It was at this time, when Mary Scott was itching to trav