The Paper Fold

Oct 29 2024 67 ep. 50 mins
The Paper Fold Podcast artwork

Get your design fix in the stationery community's only five-star paper salon, where Sarah hosts a charming mishmosh of intriguing personalities & players.

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Tyler McCall of Paper & Pencil AND Chicago Stationery Fest

Oct 29 2024 50 mins  
As the economy flounders and the election cycle drags on, many makers and retailers in the stationery space are simply navigating their way through the best they can so that their businesses survive the downturn. But stationery success stories still happen! Tyler McCall and his husband and business partner Eric Campbell have been on an upward trajectory since opening their 400-squa

Leatrice Eisman of the Pantone Color Institute

Sep 30 2024 37 mins  
For the past quarter century, the Pantone Color Institute has grabbed headlines each December with its Color of the Year (COTY) announcement. Each selection is carefully formulated to reflect our global culture, expressing the zeitgeist through the dynamic language of color. Peek behind the curtain as I host the incredible Leatrice Eiseman, executive director of the Pantone Color

Amanda and Susan of Golden Gems

Aug 29 2024 35 mins  
Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. Thus at trade shows, it was impossible to miss this colorful

Todd Kletter of Crane

Jul 30 2024 27 mins  
Crane came to life alongside America — and like America, it's had quite a challenging 2024. Actually, make that a few challenging years. This is actually the second episode of The Paper Fold covering Crane; my first dealt with its previous owner, Mohawk Fine Papers, having to move the entire Crane operation from its North Adams, Massachusetts, facility, opened in 1799, to Cohoes,

Sammy Rich of Sammy Gorin

Jun 25 2024 57 mins  
You've most likely already seen designs from Sammy Gorin, and just not known it. This young New York-based artist and musician has quickly made a name for herself in stationery and gifts by turning pop culture moments into fantastically fun and funny art prints, stickers, cards, and pens. But rather than satirizing the topical domain with, say, a spellbindingly clever Taylor Swift

Talia Bromstad of Bromstad Printing Co.

May 28 2024 35 mins  
For this paper nerd, there are few pleasures in life akin to traveling to market and discovering a standout stationery brand fairly fresh out of the gate. Bromstad Printing Co. was just such a find last month at the *Noted Expo in San Francisco. That's the stationery community's annual wholesale meet-up put on by The Greeting Card Association. The fun kicks off the night before wit

Alex Gagné of Chez Gagné

Apr 24 2024 54 mins  
No matter the brilliance of your offerings, hitting your brand stride takes time. For Alex Gagné of Chez Gagné, reaching her 10th anniversary is the ultimate validation — but that doesn't mean this fantastic founder is slowing down anytime soon. This LA house of design debuted a decade back with just letterpress cards, but has since evolved into a thriving indie lifestyle brand

Kristina Burkey of Calliope Paperie

Mar 19 2024 49 mins  
Record stores have a day (April 20), independent bookstores have a day (April 27), and even independent pet stores have a day (September 28). But what about the independent card and gift shop? Thanks to my incredible guest today, now they do! Kristina Burkey of Calliope Paperie in Natick, Massachusetts, is the founder of International Stationery Store Day, celebrated the first Satu

Lauren Miele of KushKards

Feb 13 2024 55 mins  
What does it mean to be a disruptor? For Lauren Miele of KushKards, it means getting people to talk about you when you are not around. And that's precisely how *I* first heard about this cannabis-tinged brand at its National Stationery Show debut in early 2020. There, KushKards distinguished itself out of the gate by winning Best New Product for its Polka Pot Gift Bag — an enormo

Shannon Martin of Shannon Martin Design

Jan 09 2024 61 mins  
Every picture tells a story — unless you are Shannon Martin, of course: Her pictures tell your stories as well. Now celebrating 20 years in business, Shannon Martin Design's signature sepia creations have attained a definite ubiquity and immediate recognition. That's no easy task, and Shannon takes us behind the scenes to share how she consistently churns out distinctive designs