E-Commerce Speaks - with ROI Hunter

Jun 24 2024

E-Commerce Speaks - with ROI Hunter Podcast artwork

E-Commerce Speaks - with ROI Hunter features interviews with e-commerce professionals about their companies and their roles there. We get into the challenges they face, along with their industry outlook and advice.

For any business owner, large or small, this podcast contains key insights into how top retailer leaders plan their campaigns, measure their progress, and optimise for success.

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Present and Future Retail Strategy - with Hitesh Malhotra

Jun 24 2024 20 mins

In this episode of E-Commerce Speaks, we speak with Hitesh Malhotra, Head of Marketing for the brand 6thStreet, which is part of Apparel Group. The episode covers his day to day work for the retailer, the importance of identifying what matters to different generations of customers, and why collaboration between departments is a must.We also discuss:How affiliate and partner marketi

The 8 Dimensions of E-Commerce - with Sabir Semerkant

Jun 10 2024 69 mins

In this episode of E-Commerce Speaks, we talk with Sabir Semerkant, E-commerce advisor, lecturer and author. Sabir’s 8 Dimension Method for e-commerce success has helped to generate over $1 Billion in sales, and in this episode we get into all the nitty gritty details about making it work for you. We also discuss:Sabir’s Rapid 2x program for hands-on e-commerce adviceSabir’s

The Importance of Collaboration - with Josh Little

Feb 28 2024 18 mins

In this episode of E-Commerce Speaks, we talk with Josh Little, Head of Social for Incubeta. We get into a discussion of the benefits of collaboration, whether it be multiple teams working on one campaign, or several departments putting together an overall strategy. We also discuss:- Proving value with Advantage+ Shopping and Performance Max - Using data to create more complex camp

Efficiency is Key - with Andy Culligan

Jan 12 2024 24 mins

In this episode of E-Commerce Speaks, we talk with Andy Culligan, fractional CMO for a number of companies, and founder of AndyCulligan.comWe discuss what’s involved in being a fractional CMO, and the trend toward fractional C-level positions that has emerged over the past few years.Discussions also include:Why a mid-market-level tool may serve your e-commerce company better than

Social Media Evolution - with Gianni Casagrande

Jan 12 2024 20 mins

In this episode of E-Commerce Speaks, we talk with Gianni Casagrande, Managing Director of the digital agency FUTCOM Group, about how social media has evolved for e-commerce over the past five years, as well as his work with multiple major e-commerce retailers, including the Frasers Group, Moda in Pelle, Police and more.We also discuss:The industry’s shift toward a profitability

Data is the New Gold - with Mike Pruchnicki

Jan 12 2024 25 mins

In this episode of E-Commerce Speaks, we talk with Mike Pruchnicki, former Performance Marketing Lead at The Razor Group, and previously, Head of Paid Social at eObuwie (now called Modivo). Our discussion ranges from the challenges of managing numerous ad accounts for numerous storefronts, through how Mike helped to scale monthly spend from five to seven figures.We also discuss:The

Profitability vs. Growth - with Karel Schindler

Nov 15 2023 16 mins

In the first episode of E-Commerce Speaks, we talk with Karel Schindler, Founder & CEO of ROI Hunter, about when e-commerce companies should focus on profitability and when they should focus on growth. We also talk about how e-commerce retailers can work to adapt to a new mindset, as well as how they can improve the efficiency of their campaigns regardless of if they are profit