The Rabbit Hole

Dec 05 2024 128 ep. 13 mins 8
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#128 My Life in Advertising and Scientific Advertising by Claude Hopkins

Dec 05 2024 22 mins  
"Hopkins was a pioneer in marketing, arguing in the early 1900s that marketing should be measurable and approached scientifically." Full notes on My Life in Advertising and Scientific Advertising here Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn

#127 On Caring by Milton Mayeroff

Dec 04 2024 2 mins  
Mayeroff argues that caring is not only essential for the well-being of others but also for the caregiver's own growth and fulfillment. It provides a pathway to a meaningful, connected, and ethical life. The act of caring enriches human relationships and aligns with our deepest values. Full notes on On Caring here Buy the book here *** To support: Rate and share this podcast

#126 The Disappearance of Rituals by Byung-Chul Han

Nov 04 2024 10 mins  
In The Disappearance of Rituals, Han argues that modern society’s emphasis on productivity and individualism has eroded the shared rituals that once fostered true community. Without these symbolic practices, people are left isolated and vulnerable, creating a shallow, commodified sense of connection that lacks the depth and solidarity needed for genuine togetherness. Full notes

#125 Addiction by Design by Natasha Dow Schüll

Oct 08 2024 26 mins  
Addiction by Design dives into the psychology and design of gambling, namely how machines impact humans and creates a hard to resist feeling and flow. Full notes on Addiction by Design here Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor:

#124 The Secret Teachings of All Ages by Manly P. Haul

Aug 29 2024 26 mins  
A comprehensive and encyclopedic exploration of esoteric wisdom, ancient mysteries, and occult traditions. Written in 1928, the book delves into a wide range of topics, including alchemy, mysticism, symbolism, mythology, astrology, and the secret doctrines of various philosophical and religious traditions. Hall presents an in-depth study of the spiritual teachings that have shaped

#123 Predictable Revenue by Aaron Ross and Marylou Tyler

Aug 28 2024 3 mins  
Predictable Revenue" by Aaron Ross and Marylou Tyler is a comprehensive guide on how to create a scalable and predictable revenue generation system for businesses, particularly focused on outbound sales processes. Full notes on Predictable Revenue here Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron

#122 Company of One by Paul Jarvis

Aug 27 2024 2 mins  
The author challenges the conventional notion that growth is essential for business success. Instead, it advocates for the idea that staying small can lead to more meaningful, sustainable, and fulfilling business outcomes. Full notes on Company of One here Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron

#120 The Man Who Solved The Market by Gregory Zuckerman

Aug 02 2024 2 mins  
The story of Jim Simons, a former math professor who founded Renaissance Technologies and created the unparalleled Medallion Fund. The book details how Simons used advanced mathematics and algorithms to revolutionize quantitative trading, consistently outperforming the market and transforming the financial industry. Full notes on The Man Who Solved the Market here Buy the book he

#121 Fall in Love With The Problem, Not The Solution by Uri Levine

Jul 24 2024 3 mins  
You have to fall in love with the problem, not the solution. And then make sure it’s a big problem worth solving. Problems can be measured by frequency of use, the magnitude of the frustration, the alternative cost, or time saved. Full notes on Fall in Love with the Problem Not the Solution here Buy the book here *** To support: Rate and share this podcast Sign up for The R

#119 Obsessed by Emily Hayward

Jul 24 2024 2 mins  
Brand is not branding. How do you make people feel? What does your business stands for at its very core? What problems do you solve for whom? This is brand. Full notes on Obsessed here Buy the book here *** To support: Rate and share this podcast Sign up for The Rabbit Hole newsletter Become a patron Join The Latticework To connect: Twitter LinkedIn Sponsor: The R