The Rainmaker's Edge Perspective Podcast

This discussion explores the evolving landscape of online reviews and the shifts in consumer behavior towards ratings. We analyze research from Bright Local that sheds light on current trends and the implications for businesses aiming to maintain their online presence. • Decline in online searches for local businesses since the pandemic • Consumers' changing perceptions of five

Imagine turning your smartphone into a powerful command center for your business—now you can! Our latest episode reveals the innovative ways our new mobile app empowers small business owners to stay organized and connected, even when you're away from your desk. Did you know 70% of entrepreneurs use their smartphones for business activities several times a day? We dive into how ou

The episode dives into the insights from the 2025 Sprout Social Index, discussing the critical role of authenticity, engagement, and strategic AI use in social media marketing. Local businesses are encouraged to harness short-form video content, embrace influencer partnerships, and adapt their strategies as the social media landscape continues to evolve. • Authenticity is essenti

What if you could boost your brand's signups by 15% with nothing more than a giant inflatable donut and a little local flair? Discover how Grubhub achieved this impressive feat by teaming up with Stan's Donuts and Coffee in downtown Chicago. We break down the innovative strategies they used to capture attention and engage the community in a way that was both fun and effective. With

Local businesses face a new reality as ChatGPT redefines online searches. With a focus on building a strong digital presence through optimized websites and credible endorsements, businesses can better navigate this AI-driven landscape. • Exploration of ChatGPT's influence on local search • Insights from Bright Local study on information sources • Importance of having a qualit

Could TikTok’s future hang in the balance, and how might this affect your business? As we unravel the intricacies of the recent legal challenges facing TikTok, discover why their latest court motion might just be a last-ditch effort to avoid a potential U.S. ban by January 2025. We delve into lawmakers’ concerns over national security tied to TikTok's Chinese ownership and how

Could YouTube be the ultimate game-changer for your local business? Tune in to Rainmaker's Edge Perspective, where we explore how this powerhouse platform is overtaking traditional streaming giants and attracting a diverse audience, including the lucrative baby boomer demographic. Discover the secrets behind YouTube's revenue-sharing model that's luring top-tier content creators an

Can your business reputation become your competitive edge? Join us as we unlock the secrets to transforming positive reviews into powerful social proof, drawing customers like a magnet. This episode of Rainmaker’s Edge Perspective is packed with essential strategies for local businesses to harness the power of reputation marketing. From claiming your Google My Business profile to

What if Black Friday as we know it is undergoing a monumental transformation right under our noses? Join us to unravel how this iconic shopping event is leaving its crowded aisles behind for the digital frontier. With inflation and economic uncertainty casting a shadow, we unpack the surprising 3.4% retail sales increase reported by MasterCard. Online shopping platforms like Adobe

Imagine having an AI tool that not only crafts personalized marketing content but also remembers your customers' preferences and interactions. This episode of Rainmaker's Edge Perspective promises to reshape the way you think about local business marketing by unveiling the capabilities of Rainmaker Reputation's AI CRM. We explore how different GPT models, from the cost-effective GP