The Rectified Podcast

Aug 15 2024
The Rectified Podcast artwork

Welcome to the Rectified Podcast, the ultimate marketing resource for direct-to-consumer (D2C) brands. Hosted by Sandy Dedeian, this show is your compass to navigate the path toward extraordinary growth for your D2C brand. With insightful discussions featuring industry experts and inspiring founder guests, this podcast covers everything you need to know about D2C marketing and entrepreneurship. Tune in to get your burning marketing questions answered and gain valuable insights into the journeys of successful D2C entrepreneurs.

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#57 The Power of Networking in Business

Aug 15 2024 42 mins  
In this episode of the Rectified Podcast, host Sandy sits down with Mariela Katz, renowned for her impactful networking events and successful entrepreneurial ventures in Montreal. Mariela shares her journey from starting a marketing agency to the organic growth of her 'Let's Connect' networking events, and her latest business venture, Nutterie. They discuss the crucial role of netw

#56 How to overcome imposter syndrome and become a successful brand: lessons from a peak performance coach

Aug 07 2024 40 mins  
In this episode of the Rectified Podcast, Sandy welcomes back Christopher Dedeyan, a professional speaker and peak performance coach. They delve into imposter syndrome, particularly among entrepreneurs, discussing why high achievers often feel like frauds. Christopher shares his journey, expertise in coaching top-tier executives and entrepreneurs, and offers crucial advice on manag

#55 Revolutionizing Period Care for a Sustainable Future with Alea Protection

Jul 17 2024 27 mins  
In this episode of the Rectified Podcast, I’m having a conversation with Roxane Champagne Duval, founder of Alea Protection. Roxane shares her journey in creating a brand focused on making clean, sustainable, and accessible period products. With a mission to provide healthier options made from organic cotton, Alea Protection innovates by offering vending machine solutions for bus

#54 How Direct-to-Consumer Brands are revolutionizing the Period Care Industry

Jun 26 2024 32 mins  
In this episode of the Rectified Podcast, we dive into the world of sustainable period and personal care with Marilyn Austin, co-founder of Hempress Hygienics. Marilyn shares how the company was started as a college project, their journey through setbacks and legal issues, and the innovative use of hemp in their products, making them more sustainable and less harmful than tradition

#53 Revolutionizing Fashion: The Journey of Dinner Service NY

Jun 19 2024 36 mins  
Join us in this episode of the Rectified Podcast as we sit down with Trina Assur and Gabrielle Gomes, the co-founders of Dinner Service New York. Discover how they transformed their passion for sustainability into a unique apparel brand that collaborates with up-and-coming artists and cultural icons. Learn about their journey from their corporate careers to creating a brand built o

#52 Inside the Bubbles: Mike Pilkington on Creating Key Sparkling Water

May 22 2024 29 mins  
Welcome back to another episode of the Rectified Podcast! Our guest today is Mike Pilkington, co-founder of Key Sparkling Water. Mike shares the inspiring story behind the creation of Key Sparkling Water and how it addresses consumer needs in a crowded market. He discusses using real fruit and carefully considered carbonation levels to create a unique beverage. Mike also touches on

#51 Breaking Taboos: The Fri Period Journey with Nina Smith

May 09 2024 25 mins  
In this episode of the Rectified Podcast, host Sandy interviews Nina Smith, one of the founders of Fri Period, a company that produces sustainable, ethically made, chemical-free period underwear. Nina shares the inspiration behind Fri Period, emphasizing the desire to create an environmentally friendly alternative to single-use period products, spurred by the shocking waste statist

#50 The Secrets Behind Hernest Project's Founder's Sustainable Vision

Apr 17 2024 21 mins  
In this episode of the Rectified Podcast, Sandy has a conversation with Cassandra Osborne, founder of Hernest Project. Cassandra shares the origins of her brand, which focuses on sustainable and comfortable clothing for lounging and sleepwear. Despite initial hesitations about marketing herself as a sustainable brand, Cassandra discusses how her commitment to sustainability has bec

#49 Diving Deep: Vivian McCormick's Secret Sauce for Entrepreneurial Success with Wilet

Mar 25 2024 33 mins  
In this episode of the Rectified Podcast, Sandy’s guest, Vivian McCormick, shares insights on her journey from practicing law to entrepreneurship. With a background in law and experience at the Business Development Bank of Canada (BDC), she transitioned to consulting for female founders before co-founding Wilet. McCormick talks about leveraging capital smartly, starting with a lo

#48 Unbelievable Success Story: Soccer Star to Skincare Boss! | The Journey of Rachaelle Rempe

Mar 11 2024 25 mins  
In this episode of the Rectified Podcast, Sandy interviews Rachaelle Rempe, the founder of Auraiha Beauty, a sustainable skincare brand. Rachaelle shares her non-linear journey from playing soccer in the US to working in design and ultimately creating her own skincare brand. She discusses the unique aspects of Auraiha, emphasizing affordability, inclusivity, and sustainability, wit