The SaaS Venture

Mar 17 2024 50 ep. 44 mins 75
The SaaS Venture Podcast artwork

A podcast sharing the adventure of starting, growing, and running a bootstrapped SaaS company. Aaron Weiche is the founder of Leadferno, a conversion platform powered by SMS to help business capture more leads and close them faster. Each episode shares the journey of the software start-ups wins, losses, and experiences in marketing, sales, product, customers, metrics, and more.

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50: Engagement In Your Sales Funnel

Mar 17 2024 33 mins  
Hubspot has defined the SaaS sales funnel as Awareness, Engagement, Exploration, and Conversion. This episode is focusing on Engagement in the sales funnel to move your prospect down further. For me it comes down to two main strategies:1. Are you easy to work with?2. Do you work how your customers want you to work? I look at what makes for good CTAs, that appeal to all levels of en

49: What I Got Right & Wrong The 2nd Time Around - Part 2: The RIGHT

Feb 06 2024 31 mins  
Part 2 or 2, what I got RIGHT the 2nd time around in SaaS starting Leadferno. The decisions you make when starting a company can have lasting, even forever impacts on the path of the company, so getting as many right as you can matters. Let's look at the main decisions I feel I got right in starting Leadferno.Prior: Part 1 on what I got wrong.

48: What I Got Right & Wrong The 2nd Time Around - Part 1: The WRONG

Jan 18 2024 29 mins  
Leadferno is my 2nd time around the block in SaaS. While I wasn’t a founder the 1st time, I came on as a partner to lead sales and marketing a year in. I ultimately became CEO and then led GatherUp to an 8 figure acquisition 6 years later. So I think that qualifies as a first trip combined with cofounding and leading multiple digital agencies for over 15 years. I saw the early de

47: We Doubled in 2023

Dec 17 2023 30 mins  
I take a look back at 2023 for Leadferno and share some of our numbers. We doubled our MRR over 2023, but I still feel we left a lot on the table. I also cover getting to meet with my co-founder Joel Headley in person last week to plan our 2024 and how much he matters to our business. Lastly we are giving the Leadferno website a big refresh for the first time since launching.

46: 3 Years to Version 1?

Nov 14 2023 29 mins  
Another solo episode with Aaron. I talk about the features we've recently built for Leadferno. It's been 3 years since we broke code (over 2 years to market) and it I'm feeling like we have our true Version 1 - but my definition might be very different than yours or most. I discuss why I love "swiss army knife features" and our new report focused on quality and timing. Plus a marke

45: Growth Plateau

Oct 30 2023 27 mins  
A bit of a change, it's a solo episode with just Aaron. I update a recent growth plateau for Leadferno. Churn is up some, leads and new accounts are down, and that combination makes for very little growth over the last 3 months. I share what I'm doing in marketing and sales to try to turn the tide and get back to stronger MRR growth in the coming months.If you have any feedback or

44: Catch-up, Mustard, & Summer

Jun 12 2023 46 mins  
Darren and Aaron catch-up on the last few months of business. Darren shares a new product and pricing ... and get's some "spicy" feedback on it.

43: User Feedback

Mar 13 2023 52 mins  
Darren and Aaron discuss the benefits of user feedback. Do you know how your SaaS customers and users really feel? Ways to capture it, when to capture it, getting reviews, and all it provides when you have it. The guys also catch up on their latest feature releases, progress, sales, and more.

42: Off & Running

Feb 06 2023 43 mins  
2023 is off to a fast start. Aaron and Darren catch up on what's happened to start the new year. New features, growth, marketing, demo challenges, and more.

41: 2022 In Review

Dec 19 2022 54 mins  
A look back on 2022 and what took place for Leadferno and Whitespark. Features, sales, wins, challenges, hires, mistakes, and more are shared. We also look ahead to what kicks off 2023 for each of us.