The Irrational Mind | With Kristen Berman

May 31 2022 19 ep. 33 mins 35

The Irrational Mind | With Kristen Berman Podcast artwork

Imagine if you knew how to get people to behave differently. Wouldn’t it change everything for your product, service, or business? That dream is more of a reality than you might believe—it starts with understanding how the mind works. Welcome to The Irrational Mind, the show that shares surprising drivers of human behavior. Hosted by Kristen Berman, you’ll take a journey inside popular products and systems and learn what actually causes people to think, behave, and act differently.

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How Do Yelp Reviews Shape Our Choices?

May 31 2022 38 mins

Trying something new is hard at the macro level. Yelp reviews reduce that uncertainty that comes with new things. But how do they help businesses achieve organic and meaningful reviews? In this episode, host Kristen Berman is joined by Akhil Kuduvalli Ramesh, VP of Consumer Product at Yelp. He explains why Yelp prefers quality over quantity when it comes to reviews and how your Yel

How Does Asana Make Us More Accountable?

May 17 2022 38 mins

You’ve probably heard of Asana or maybe you already use it in your workplace. In this episode, Paige Costello, Core Product Leader at Asana, joins the show to explain the features that help codify and amplify some of the key components that make work to actually work. We talk about interesting concepts such as deadline visibility, social loafing, long-term planning and authentic

How Does Affirm Get Us to Buy Now Pay Later?

Apr 19 2022 48 mins

In the last few years, buy now pay later has become the hottest development in the digital payment space. The flexibility of this type of models can bring many benefits for companies that know how to implement them, but the irrational decisions that can arise should also be part of a company's responsibility. In this episode, our host Kristen Berman talks with Nupur Kantamneni, res

How Does Match Make Dating Easier?

Apr 05 2022 41 mins

What are the most common mistakes people make looking for love online - and how do apps try to solve them? In this episode, host Kristen Berman talks with Jin Chua and Matt Gray, a pair of product leaders working at Match, one of the largest dating platforms in the US. They both share fundamental product design decisions to increase engagement between users, as well as the company�

How Did Lyft Change The Way We Ride?

Mar 22 2022 48 mins

Let’s take a ride into some of the behavioral principles that made Lyft a trustworthy transportation solution for millions. In this episode, host Kristen Berman is joined by the almighty Kira Wampler. Kira has had a wildly incredible career launching and growing dozens of products. We talk about her time at Lyft: diving into the brand’s core philosophy of “treating better”

How Does SetSail Drive Sales Productivity?

Mar 08 2022 34 mins

Bert Lui is Co-founder & CPO at SetSail, an AI-powered sales tracking, motivation, and empowerment solution. Not only have they changed the classic incentive system within sales organizations, they figured out how to drive the right behaviors within that incentive system in sales. We deep dive on the trade-offs between extrinsic and intrinsic motivations, how being charismatic

How Does Airbnb Disrupt with Design?

Mar 01 2022 45 mins

Letting a person into your home involves a careful evaluation process, but with the right behavioral principles, it can become a task that you can easily perform from your smartphone. In this episode, the talented Product Leader Jiaona Zhang shares the most significant lessons learned while being part of the Product Development team in Airbnb, such as the importance of progress tra

How Does Netflix Get Us To Binge Watch?

Feb 22 2022 44 mins

It’s well known that Netflix has made history by revolutionizing the way we consume and interact with TV series and movies. This process has required considerable experimentation and result testing, leading to the invention of a past time we now know and love: binge-watching. In this episode, Gibson Biddle, one of the leaders who established the fundamentals for Netflix success j

Coming Next Week: The Science of Change Is Back

Feb 15 2022 2 mins

Next week, behavioral scientist and co-founder of Irrational Labs Kristen Berman returns. This time, she’s sitting down with even more product pioneers and thought leaders from your favorite apps. You’ll hear conversations with guests like former Netflix product head Gibson Biddle as Kristen gets to the bottom of binge-watching. Listen to marketing powerhouse Kira Wampler break

Holiday Mini-sode: 3 Ways to Make Your New Year's Resolution Stick

Dec 27 2021 5 mins

The Science of Change host and behavior scientist Kristen Berman is back again to save you from another classic holiday blunder: not keeping your New Year's Resolution. In this mini-isode, Kristen breaks down three behavior science principles that will help make sure your resolution sticks in 2022. Hint: one might involve getting a furry friend. But the best resolution of all? Make