The Shift Control Sales Podcast

How quickly do you filter out the expert buyer from the amateur buyer?

The only thing that matters is making yourself understood. Good communication is critical to any aspect of our lives and despite the dominance of moving image, writing is an important aspect of good selling Take away exaggeration, superlatives, adverbs and adjectives you start to get close to the heart of good writing. Truth. Ernest Hemmingway said that it takes great discipline

Two weekends spent at GAA matches - football and hurling - and guess which one didn't need the rule changes.

Something ive wanted to talk about for a long time - my love of music. Trying to make it relevant to the theme of the Shift Control Podcast isnt easy - so for this one time - I'd like to talk about Roru Gallagher, in a week where his immortalised Fender Strat was sold to a lucky buyer and gifted back to the State.

How many of you are actively and knowingly integrating AI into your business development process? I think at this point everyone has gotten over themselves - even copywriters - and begrudgingly admitted that generative AI can be a great thing for creating content both in the arena of sales and marketing. But beyond that, what else can it do...? A first discussion episode for me

The boys are back in town - the bad ones. As Ireland continues to punch above it's weight in global sport - like it does in the arts, music and film - 2 opposing belief systems are clashing in Belfast. Anti-immigrants v anti racists are rioting in Wellington Place - mirroring events in Sunderland, Stoke and Leeds. Bored, undervalued, ignored, badly represented adults are resurre

No doubt things had changed significantly in the world of sales after COVID. Sales BC - is that a thing? Some of the outcomes and consequences have been beneficial for sure - but as a business have you moved forward strategically or have you been moved along by the tide of change and have kept moving. For me it is about taking control of that destiny and Im pretty sure that som

Best Hurling Final Ever, Wise Up. by Shift Control

On holiday mode but still find myself thinking about work - what;'s needed to finish this year with a flourish and then what lies beyond 2024. in battle mode - doing the stuff you strategised about last year - you don't get much time to think about beyond the short term. Firefighters are only thinking abut this fire - the job in hand. When you get the right kind of down time you

A Dudley Moore movie that should speak to anyone in communications - sales, marketing etc...Crazy People. I now know that its Boxy, but good but I always remember it being boxy but safe. Anyway..Marcus Sheridan's book They Ask, You Answer, reminded me of the movie - as it did LIAR, LIAR with Jim Carey - the idea of telling the truth despite knowing the consequences might be just te