The Six Sells Podcast

Mar 03 2025 95 ep. 39 mins 9
The Six Sells Podcast artwork

The Six Sells Podcast is an independent show for people working in marketing, media, advertising and adtech. Listen on Apple, Google, Spotify, Anchor and others or watch on YouTube here - https://www.youtube.com/@mikenicholsonsixsells/videos Questions or enquiries to [email protected] Sponsored by Lumen Research, the eye-tracking technology company that help brands turn attention into action.

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Dean Harris on The Six Sells Podcast

Mar 03 2025 46 mins  
In this episode, Mike Nicholson at Six Sells speaks with Dean Harris from Co-op Retail Media about a wide range of topics, including:The Power of Attention in Retail MediaOne of the most fascinating parts of our conversation was Co-op’s research with Lumen Research, which used eye-tracking technology to measure attention in convenience stores versus larger supermarkets. The resul

Nick Ashley & Mike Follett on The Six Sells Podcast

Feb 21 2025 38 mins  
In this episode of The Six Sells Podcast, Mike Nicholson spoke with Nick Ashley from the Tesco Media & Insights Platform, and Mike Follett from Lumen Research about the impact of in-store digital advertising and some new research with JCDecaux about its effectiveness.

Sara Vincent on The Six Sells Podcast

Feb 15 2025 48 mins  
In this episode of The Six Sells Podcast, Mike Nicholson speaks to Sarah Vincent, UK Managing Director at Utiq, about digital identity, privacy, and the future of ad tech.Topics Discussed:Utiq’s role in digital advertising – a joint venture between Vodafone, Orange, Telefonica, and Deutsche Telekom.How Utiq works – providing publishers with a privacy-first way to identify use

Andrew Tindall on The Six Sells Podcast

Jan 01 2025 50 mins  
Andrew Tindall⁠, SVP Global Partnerships at System 1 Group, spoke to ⁠Mike Nicholson ⁠about all things advertising effectiveness recently.As we move into the new year, Andrew talked through his top 10 suggestions for things CMO's might want to leave behind in 2024, which include the cost of dull advertising, shit industry panels and more.The conversation was both entertaining

Fern Potter on The Six Sells Podcast

Dec 20 2024 25 mins  
Fern Potter is the SVP of Strategy & Partnerships at Multilocal. In this episode of The Six Sells Podcast, Fern speaks to Mike Nicholson about programatic advertising, publisher revenue, adtech and of course, curation. What is it, who benefits and how?If you prefer to watch your podcasts, you can do so on YouTube here - https://www.youtube.com/watch?v=uwYZJWXito8#advertising #m

Lori Meakin on The Six Sells Podcast

Nov 20 2024 61 mins  
In her book, Lori asks the question: "How can we get past the gender wars and 'menemies' mindset, and build a world that works better for all of us?" Gender equality benefits everyone - men and women - but the current situation is harming us all. In this podcast, Lori and I tried to have an open conversation, guided by the research Lori has conducted. We felt it was important to

Nigel Clarkson on The Six Sells Podcast - area-based marketing

Oct 28 2024 50 mins  
Everything happens somewhere! In this episode of The Six Sells Podcast, Nigel Clarkson, Chief Revenue Officer at TapTap Digital talks to Mike Nicholson about his career to date, area-based marketing, location, isochrones, retail media and lots more. You can now WATCH The Six Sells Podcast in 4K video here - https://www.youtube.com/watch?v=5L-sE28-ukA&t=594s #areabasedmark

Mike Follett and Anders Lithner on The Six Sells Podcast

Sep 13 2024 51 mins  
Lumen Research, Brand Metrics, and Havas Media Group collaborated to conduct the biggest study ever on the link between attention and memory. In this episode of The Six Sells Podcast, Mike Nicholson from Six Sells speaks with Mike Follett, CEO of Lumen Research, and Anders Lithner, CEO of Brand Metrics. Mike and Anders reveal some landmark findings that expand our understanding o

Jon Walsh on The Six Sells Podcast

Sep 11 2024 40 mins  
In this episode of The Six Sells Podcast, Jon Walsh, founder of Jobsinadtech.com, talks to Mike Nicholson at Six Sells about what he would like to start, continue and stop in the adtech world, gives his advice for those currently looking for work, and reveals if an 18 year old Jon would enter the adtech world today. #adtech #advertising #jobsearch #recruitment

Stephen Jenkins on The Six Sells Podcast

Sep 04 2024 40 mins  
In this episode of The Six Sells Podcast. Mike Nicholson from Six Sells speaks with Stephen Jenkins, founder, at Too Many Dreams. The conversation covered a wide range of topics including media, music, mental health and marketing. ✴️✴️✴️✴️✴️✴️ The Six Sells Podcast is published by Six Sells, a B2B communications agency for executives. The two directors o