THE SMARKETING SHOW

Nov 22 2024 100 ep. 17 mins 1
THE SMARKETING SHOW Podcast artwork

The Smarketing Show with Rick Lambert and Melissa Theriault brings you the latest in B2B marketing, sales, and technology. From trending strategies to best practices, we cover what companies and marketers need to know to stay competitive. Tune in for expert insights, actionable tips, and real-world examples that will help you elevate your marketing game and drive results.

  Business
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AI Masterclass Series Episode 4 - Why Thought Leadership? - The Smarketing Show

Nov 22 2024 27 mins  
Join industry AI experts as they dive deep into the world of thought leadership, especially in the AI and tech space. Learn why 54% of B2B decision makers spend significant time with thought leadership content, and discover the critical differences between authentic expertise and AI-generated content. Key insights: · Building authentic thought leadership vs AI-generated content ·

AI Masterclass Series Episode 3 - The AI Policy Brief - The Smarketing Show

Nov 07 2024 42 mins  
What is an AI policy? How can an AI policy help my organization? What are the pitfalls of using a template instead of a customized AI policy? Get the answers to these questions and more in episode 3 of the AI Masterclass Series, where Tommy Cooke and Christina Catenacci present VoyAIge Strategy’s step-by-step approach to crafting a tailor-made AI policy. Rick Lambert - https://ww

AI Masterclass Series Episode 2 - Workplace Risks & Rewards - The Smarketing Show

Oct 24 2024 48 mins  
Tommy Cooke and Christina Catenacci of VoyAIge Strategy are back in this second episode of the AI Masterclass Series with their insights on how AI is changing the workplace. With so many businesses using AI or planning on using it, this episode covers ideas and examples to get the most out of your investment in AI technologies. And you'll be in a better position to use AI while avo

AI Masterclass Series Episode 1 - Beyond the Buzzwords - The Smarketing Show

Oct 17 2024 63 mins  
In this first episode of the AI Masterclass Series, Tommy Cooke, BA, MA, PhD and Christina Catenacci, BA, LLB, LLM, PhD of VoyAIge Strategy answer some of the most common questions about AI. Covering everything from the history of AI, how business are leveraging it, and how it will shape the future. Rick Lambert - https://www.linkedin.com/in/rick-lambert/ Melissa Theriault - https:

How to Sell Cybersecurity with Increased Pressure from Insurance Providers - Episode 131

Feb 22 2023 25 mins  
Today’s guest Joe Brunsman explains how insurance providers are creating a compelling reason for business leaders to review their cybersecurity insurance policy and take the steps necessary to protect themselves with a cybersecurity services provider. Topics include the latest in cyber insurance trends, what most business leaders don’t know and selling strategies to start and a

Rick Lambert’s 2023 SMARKETING Resolutions - PART 2 - The Smarketing Show - Episode 130

Feb 22 2023 6 mins  
Get 5 more of Rick’s pro tips on the power of 1:1 Videos, Sales Automation, Visual Aides, Mixing Digital with In Person selling and the importance of “Less Telling and More Selling” this year!

Rick Lambert’s 2023 SMARKETING Resolutions - Part 1 - The Smarketing Show - Episode 129

Feb 22 2023 5 mins  
Join Rick for 5 actionable pro tips on Personal Branding, Google Reviews, Video Strategies, Competitive Intel and Back to Basics ideas you can use to start, advance and win more this year!

Headshots: Good, Bad and the Ugly - The Smarketing Show - Episode 128

Dec 08 2022 24 mins  
Your headshot creates your first impression in today’s digital business theatre. Join Rick Lambert and Melissa Theriault in today’s episode as they interview headshot photographer Reid Lucier for some common mistakes and best practices to get you looking your best!

Leading in 2023: Mistakes to Avoid & Best Practices for Success! - Episode 127

Dec 02 2022 27 mins  
Meet guest Joe Scattareggia, the Chief Revenue Officer of Windsream Wholesale. In this episode, Joe shares leadership insights on the importance of having a solid strategy, a plan to execute that strategy and the importance of creating the right culture to bring it all together. Join Rick Lambert and Melissa Theriault for this open conversation about what has made Joe and how Winds

5 Underutilized Surveys that Boost Business Results - Episode 126

Nov 24 2022 16 mins  
Surveys and polls are easy to do and provide tremendous insights for any business leader. In this SMARKETING SHOW, Rick Lambert & Melissa Theriault share 5 underutilized surveys you can use to collect feedback from your current customers, your ideal customer profile and your employees!