The Socialize Podcast

Introduction: "Socialize Strategy" • Podcasting from the Road: A brief reflection on how content creation can happen anywhere, even from a sparsely decorated Airbnb.• Main Topic: Understanding the balance between using trends and creating original content. Section 1: Understanding Social Media Trends• Defining Trends: What are social media trends and why should you care?• T

This week @themuthership provides a social media overview that gives you the basics with insider tips on how to maximize your presence on social media as a brand or business that has a team. Clarify Your GoalsDetermine your goal on social media, promoting your business, showcasing expertise, being visible, or navigating social media credibility. A sales-driven approach can result i

Podcast Notes: Simplifying Content Creation & Managing Social MediaHelen production background video HERE!The Challenge of Social Media: The constant cycle of producing content can feel overwhelming, similar to the “hamster wheel” of social media management. The key is finding balance and simplifying the process.Content Creation vs. TV Production: Content creation for socia

Today, we’re talking about the downside of going viral – a topic not often discussed. While going viral brings excitement, it can come with unexpected challenges. The rush of virality: Watching views and comments flood in is exciting, and it feels like a dopamine rush. But the flood of activity also has negative consequences.Clogged comment feeds: With viral videos, it becomes

In this episode, we're diving into the realities of monetizing on social media—debunking some common myths and sharing practical advice for creators at every stage of their journey. From the misconception that a big following equals big money to the strategies that actually lead to successful monetization, we cover it all. Here’s what you’ll learn in this episode:Myth Busting

In this episode, Helen shares insights from the past week and dives into trends, content creation strategies, and upcoming events: Recap of Last Week's EpisodeHelen highlights her conversation with Grace McCarrick about negativity on social media, emphasizing how interviews that unfold organically, instead of following a rigid question list, lead to more insightful content. She ref

On today's episode, we welcomed Grace McCarrick whose expertise is dealing with negativity on social media. Grace is a founder and content creator on a mission to revolutionize how we approach work. Over the past three years, she has helped teams become more cohesive and has recently worked with brands like Airbnb, Chewy, Abercrombie, and more. She joined us on the podcast today to

Today is our weekly trends and content ideas episode.Before diving into trends, a few thoughts and observations from the past week. Topic 1: Algorithm Mistakes Misleading Advice on Following Niche AccountsMany people advise following accounts in your niche to grow your audience.This advice can be misleading and counterproductive.Following similar creators may lead to constant compa

In this episode, we dive into key takeaways from our latest Socialize Studio sessions, featuring expert insights on casting, camera angles, and video production techniques to enhance your content.🎭 Casting Director Donald Case’s SessionDiscussed shifts in commercial and video content castingCompared the use of actors vs. real people in productionShared advice for pursuing on-c

In today’s episode, there was a lot covered in addition to the weekly trends and content ideas. Here is the overview:- Doug's Winter Party Aftermath- Duolingo OWL Stunt- Socialize Studio Member’s Viral MomentCamera Angles & Their Impact• Discussed in a recent video, sparking a mix of reactions.• Breakdown of what different camera angles communicate subliminally.• Adve