The Sound Off Podcast

Dec 09 2024 443 ep. 40 mins 88
The Sound Off Podcast artwork

The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of radio and has worked on air, and as a program director. Matt has worked with podcasters since 2016 to increase their audience and the amount of time engaged on their audio.

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Annalise Nielsen: Branded Podcasts and Beyond

Dec 09 2024 50 mins  
Annalise Nielsen is the head of podcast strategy and development at Lower Street. We talked about the college years at Queen's University and how her professor was an early podfader in an attempt to create lecture podcasts. We also spent some time discussing her work at a Television station and later, Rogers and Pacific Content. She emphasized the importance of newsletters and targ

The 2024 Canadian Radio Awards

Dec 06 2024 53 mins  
Connie Thiessan and Matt Cundill host the 2024 Canadian Radio Awards in a live stream on December 6th.

Fred Jacobs: Survey Says...

Dec 02 2024 46 mins  
We love having Fred Jacobs from Jacobs Media on the show to discuss things like Tech Survey and the AQ Study. What do listeners come to radio for? Well since 2018 it has been for personalities first, then music. I'm not sure what you are being told from your program director, but depending on the market or format, they could be working off some old thinking. We also spoke about the

Ian March: Indie 88

Nov 25 2024 40 mins  
Ian March, Program Director of Indy 88 in Toronto, discussed his 25-year radio career. He started at Sports Radio 1200 in Ottawa, then moved to Kingston for K Rock 1057. Ian became APD for Magic 100 and Bob FM in Ottawa, and later PD for New Country 94. He highlighted the impact of Gord Downie's death on K Rock, leading to a week of Tragically Hip music. Ian joined Indy 88, focusin

Lisa Brandt: Queenager

Nov 18 2024 60 mins  
Lisa Brandt's career in radio and voiceover is a testament to the power of versatility, resilience, and a willingness to embrace change. From her early days in small-town radio to her time at some of Toronto's most iconic stations, Brandt's story is one of navigating the evolving landscape of the industry with determination. One of the most striking aspects of Lisa's journey is he

John Leslie: Talking About Radio

Nov 12 2024 60 mins  
Legendary radio broadcaster John Leslie, shared his journey from building a three-watt transmitter in his bedroom to becoming a program director at WEIR in Weirton, West Virginia. He discussed his service in the Marine Corps, his early radio roles, and his transition to television. Leslie highlighted his significant achievements, including a 38 share in Binghamton, a 27 share in De

Steve Goldstein: Unlocking the Power of the Audio Promo

Nov 03 2024 28 mins  
We dive deep into the importance of audio promos for podcasts. Steve Goldstein, returns to make a compelling case for why every podcast needs a well-crafted audio promo. Steve told us that as the podcast landscape becomes increasingly crowded, using owned media to promote your show is essential. However, he notes that promos are often overlooked, sitting low on the priority list f

Feed Drop: Podcast Perspectives

Oct 30 2024 36 mins  
Our Quarterly Feed Drop. This is where we play an episode from another awesome podcast. You might remember a few week's back we had Jeff Umbro on the show. His show is called Podcast Perspectives and you should give it follow. The podcast world is growing rapidly, and podcasters can fall behind without a glimpse of the future. Predictive analytics have become vital for podcasts to

Mary Anne Ivison: Three Years Later

Oct 21 2024 48 mins  
Mary Anne Ivison was laid off in 2021. Ivison discusses the difficult transition and mental health challenges she faced after losing her job, but how she eventually found success in voiceover work and launching her own podcast "Let's Take This Outside". We covered the ups and downs of building a voiceover business, including the challenges of working with agents and the impact of

Donna Reed: Talk, Play Music, Have Fun

Oct 14 2024 25 mins  
Donna Reed, a former radio host, podcast creator, and voiceover talent discusses her dcareer in radio, including her times at WQDR and WRDU in Raleigh, NC; then to KLOL and KODA in Houston, Texas and WCXR in Washington, DC. where she enjoyed the freedom of night shifts. She transitioned to voice acting after a car commercial opportunity and has since worked on audiobooks, commercia