The Student Agency: A student-led podcast from Franklin College

May 08 2024 11 ep. 28 mins

The Student Agency: A student-led podcast from Franklin College artwork

Join marketing students at Franklin College of Indiana for a weekly-ish conversation about news and events within the marketing industry. We'll explore concepts and topics week by week through the lens of what's happening and how students are processing and responding to the world around them. New pods drop every week (or so) during the fall and spring semesters.

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S1E1: The Show About Markets

Mar 01 2024 34 mins

In the first episode of the podcast with Franklin College's Contemporary Marketing class, Avery, John, Mitch, and Tristan sit down to talk about how brands have entered competitive markets — and how new brands could or should think about doing so in the future.

S1E2: The Show About SWOT

Mar 01 2024 39 mins

In the second episode of The Student Agency, a podcast with Franklin College's contemporary marketing students, Matt, Bryce, Sergio, and Nya explore the Opportunities and Threats (of SWOT fame) facing companies large and small.

S1E3: The Show About Segments

Mar 01 2024 33 mins

In this episode, Lucas, Bryce, Avery, and Mitch sit down to talk about companies with well-defined market segments. It's a chat about Stanley tumblers, Lululemon, Titleist golf balls and, the instructor's second-favorite digital device, the Nintendo Switch.

S1E4: The Show About Personas

Mar 04 2024 30 mins

In this episode, John, Avery, Erik, and Tristan join to talk about buyer personas, and products from Gymshark and Zyn, as well as the idea of products in the barbecue grill and e-bike categories. (As well as the potential downsides of keeping a giant lithium battery in your dorm room.)

S1E5 - The Show About Names

Mar 15 2024 35 mins

Sergio, Tristan, and Nya sit down to talk about brand names – and what to do about them.

S1E6: The One About Icons

Apr 19 2024 20 mins

Erik, John, Sergio, and Lucas talk about icons and what they love (or don't love) about them.==These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional development, global education, the Center for Tech Innovation, and the Kite Shop, our little entrepreneurship program. You can learn more about these

S1E7: The One About Stories

Apr 23 2024 11 mins

Mitch, Erik, Avery, and Bryce to talk about stories behind clothes, food, and deodorant — and fight it out over which one is the best. I'm just here for the fries.Props to Mitch to grabbing the wheel in VanAndel's absence.==These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional development, global

S1E8 - The One About Characters

Apr 26 2024 46 mins

Nya, Matt, Mitch, and John join for a conversation about brand characters. And not characters like Flo or Ronald McDonald or Purdue Pete, but the personalities and characteristics of the brands themselves. Do we find ourselves in some hot water? Do we make sweeping generalizations about Tesla owners? Do the students regret the last eight to ten minutes?Gotta listen to find out.==Th

S1 BONUS: VanAndel Makes it Awkward

Apr 27 2024 3 mins

Nya, Matt, Mitch, and John were unwittingly subject to an unwitting Gen Z AMA.

S1E9: The One About Unresolved Conflict

May 06 2024 18 mins

Another one where Prof. VanAndel was absent, and Lucas, Erik, Matt, and Bryce took command to discuss conflict and its role in brand storytelling. ==These recordings are made possible by the Engaged Learning team at Franklin College, which includes the offices of career and professional development, global education, the Center for Tech Innovation, and the Kite Shop, our little ent