Sync Beast Podcast

Oct 02 2024 27 ep. 22 mins

Sync Beast Podcast artwork

Welcome to Sync Beast, hosted by producer, songwriter, author, and mentor Graham Barton. On this podcast, you'll hear how to play the sync game at the highest level, develop a healthier, asset-driven mindset as a producer or songwriter, how to stay in the game, and the stories and lessons that Graham learned on his journey to 6-figures and beyond in sync licensing. LFG.

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027: how people less talented than you crush it in sync

Oct 02 2024 19 mins

In this episode, Graham reveals why less talented producers and songwriters often outperform you in sync licensing. He shares his struggles with the "Perfection Trap" and how understanding the Pareto Principle helped him climb the ladder.Graham opens up about battling jealousy and resentment, offering hard-won insights for navigating the competitive sync landscape. He challenges co

026: the choice paradox and how limiting your focus gets more wins

Sep 19 2024 16 mins

In this episode, Graham dives into the crucial role of focus in creating successful sync music. Concentrating on one project at a time is essential to your growth in sync licensing.Key topics covered:How the brain's tendency to seek novelty hinders progressWhy sustained attention on single tasks = better quality + faster resultsThe importance of understanding your track's function

025: how knowing your special sauce gets you further in sync

Sep 06 2024 17 mins

In this episode, Graham talks about how finding your unique lane in sync licensing is crucial to your success. He dives into why showing up as yourself, playing into your strengths, and first impressions in this industry matter. Learn what it means to stand out by getting ultra clear on the value you bring to the table as a creator in sync.Links: Sync Beast Accelerator | Instagram�

024: live strategy call with Graham inside the SBA

Aug 22 2024 48 mins

In this episode, Graham shares a recent Sync Strategy call from inside the Sync Beast Accelerator. It’s the weekly call where everyone in the SBA gets clarity on the most profitable moves for their sync projects.Don’t sleep on taking notes. This session was a massive helping of strategy: Embodying the Sync Beast “method actor” approach, choosing the right references, perspe

023: the method acting strategy to making music that brands can find and use

Aug 07 2024 23 mins

In this episode, Graham shares his philosophy for embodying a character when writing and producing for sync. It’s not enough to write what you think you’re good at – New sync is all about serving clients what they expect in unexpected ways. From performance to production, the vivid character you become says everything about the value of your music.Listen to learn:→ When to

022: how a failed custom demo helped me write my most valuable sync tracks

Jul 25 2024 19 mins

In this episode, Graham shares how one of his biggest flubs as a budding composer shaped the rest of his career. And how cutting his teeth on tight deadline, custom brand demos was the best bootcamp for the sync licensing world.There’s always a W in an L.Links: Sync Beast Accelerator | Instagram© 2024 Sync Beast LLC

021: the true stakes of the sync game

Jul 09 2024 17 mins

In this episode, Graham gives advice to the producers and songwriters who feel like life is squeezing a bit harder lately. As we progress in our career and lives, time shrinks, we’re needed in more places at once, and our creative capacity reaches a limit.In the fast changing sync licensing landscape, we can’t afford to gamble away our limited creative time and effort. Dive in

020: why you need higher standards than everyone else in the new sync landscape

Jun 26 2024 22 mins

In this episode, Graham gets real about what it takes to succeed in the new sync licensing landscape. He dives beyond the music itself, uncovering ways to raise your standards and set the bar sustainably.New sync is ultra-competitive – Which means staying ahead of the curve demands you think, feel, and do differently than every other player in the game. If you’re not cultivatin

019: listen to this after you finish your next sync track

Jun 12 2024 14 mins

In this episode, Graham takes you through his thought process on when a sync track actually becomes a high-value asset. It’s not enough to just finish a track – Its positioning and performance depends on the way creative clients and brands perceive it.He also breaks down his process for determining when to attach and detach emotionally during the creative process and the best g

018: the 2 types of tracks that get me syncs every month

May 28 2024 30 mins

In this episode, Graham reveals the two song structures he uses to build his most profitable tracks for sync licensing. Clients expect much more than genre – The way your tracks behave determines their ability to sync.Brands pay for music that reacts to the stories they tell in their ad campaigns. Listen in to how you can leverage big brand stories in the structure of your tracks