The Thought Leadership Project

Jan 31 2024 100 ep. 32 mins 7

The Thought Leadership Project Podcast artwork

The Thought Leadership Project is hosted by Jay Harrington and Tom Nixon, principals at legal marketing agency Harrington. Harrington and Nixon are experts in helping lawyers turn expertise into thought leadership...and thought leadership into new business. For more, visit TheThoughtLeadershipProject.com.

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Episode 140: Having More Power in the Business Development Process

Episode 140: Jay and Tom break down the (polite) battle for control in the business development process. As a lawyer, you have more power and leverage the more unique and differentiated you are from the competition. This impacts pricing power, the ability to avoid RFPs, and dynamics in the attorney/client relationship as well. Lawyers who have “power” aren’t merely order take

Episode 139: A LinkedIn Deep Dive

Episode 139: Listen in as Jay, Tom, and Curtis Hays do a LinkedIn deep dive. Curtis is the founder of collideascope, a digital marketing agency, and also the host (along with Tom) of the Bullhorns and Bullseyes podcast. This episode was recorded for Bullhorns and Bullseyes, but we thought it was a great conversation so we decided to re-publish it on The Thought Leadership Project.

Episode 138: Rachael Bosch on the Importance of Upward Feedback and Coaching/Training Trends for 2024

Episode 138: Rachael Bosch, founder of Fringe Professional Development, joins us for the first episode of 2024. Rachael and Jay discuss the value of implementing “upward feedback” programs in law firms, and how to do it effectively. They also dig into coaching and training trends for 2024.

Episode 137: Laura Frederick on How to Turn Thought Leadership into Dollars

Episode 137: Creating and sharing thought-leadership content is an effective way to gain visibility and build trust with an audience, and generate billable work for your practice. But what if you could take things to the next level by monetizing your thought-leadership content itself—not merely using it to sell your services? That’s what Laura Frederick and Jay Harrington discu

Episode 136: Adrian Lürssen on Tips and Trends in Thought-Leadership Marketing

Episode 136: Adrian Lurssen, co-founder and VP of strategic development at JD Supra, rejoins the podcast to discuss tips and trends for thought-leadership marketing as we look ahead to 2024.

Episode 135: Scott Love on How to Become a Rainmaker

Episode 135: In this episode, legal recruiter, podcast host, and author Scott Love breaks down what it takes to become a rainmaker with Jay and Tom. Scott shares the many lessons he’s learned while helping rainmakers make lateral moves in the legal marketplace, including the importance of consistent effort, truly understanding a client’s challenges, and collaboration. He also s

Episode 134: Jared Correia on How to Grow a Small Law Firm

Episode 134: In this episode, Jared Correia, founder or Red Cave Law Firm Consulting and podcaster extraordinaire, shares his expertise on how to run a small law firm like a business and grow it sustainably and profitably. Jared, Jay and Tom discuss Jared’s three-step system for growth, which involves establishing processes and systems, hiring effectively, and learning from data

Episode 133: Content that Inspired Us this Month

Episode 133: Jay and Tom share and discuss content that inspired them in the last month. Learn how a famous Hollywood producer generates movie ideas (without trying) through “curiosity conversations.” Check out a private equity fund that isn’t afraid to have a clear and strong point of view in their writing. Discover what professional writers think matters in the age of AI. T

Episode 132: Jay and Tom Unpack Their Writing Processes

Episode 132: Between the two of them, Jay and Tom have written thousands of LinkedIn posts, hundreds (perhaps 1,000+) long-form articles, and a number of books. In today’s episode, they unpack their writing processes, from how they generate ideas to how they edit their work, so you can learn from their experiences. Want to grab and hold the attention of a reader with your thought

Episode 131: Why Your Law Firm Should Build a Media Company

Episode 131: Law firms sell expertise, and the best way to showcase expertise through marketing is to produce thought-leadership content. Most firms do that to some extent already. However, in today’s episode, Jay and Tom make the case that firms should do much more—in essence, they should build a media company to become the go-to resource for a given industry or topic. They di