The Underlay - A Clever Choice Podcast

Join us in this enlightening episode of "The Underlay" as we take you inside the first-ever FCIA Floor Tech 2025 event in Melbourne. This special episode, part one of a two-part series, features a dynamic blend of industry leaders, insightful discussions, and a close look at the latest innovations shaping the flooring world.Segments:Introduction to Floor Tech 2025: We kick off with

Join us in the latest episode of "The Underlay," where host Matt visits the new Melbourne office to chat with three new team members who are making significant strides at Clever Choice. Dive into their personal stories, their roles within the company, and how they're helping to shape the future of Clever Choice from the ground up.Introduction to the New Melbourne Team: Meet Troy, A

In this detailed episode of "The Underlay," join hosts Matt and Greg Harvey, the Queensland Sales Manager, as they dive deep into the critical aspects of flooring trims and proper installation practices. Set in the newly outfitted Clever Choice Queensland head office, this episode not only celebrates recent achievements and expansions but also tackles the often overlooked details t

Join us in this engaging episode of "The Underlay" as we introduce the three newest members of the Clever Choice sales team. Tune in to meet Kai, Thomas, and Charlotte, who are stepping into their new roles as sales representatives covering Queensland and Western Australia. Hosted by Matt, this episode offers a lively mix of personal introductions, career aspirations, and a sneak p

Welcome to our first recorded episode of "The Underlay" for 2025, where we dive back into the world of flooring with the energy and insight of Paul Bevan, the Sales and Operations Manager for Floorworld. Joining him are Ian Walker, the VIC/SA Sales Manager, and our hosts, Matt and Michael, fresh off a break filled with new beginnings and ventures.Segments:Introduction: Our hosts ca

Join us for a truly amazing episode of "The Underlay" featuring Sid, a stalwart of the flooring industry with a tenure nearing four decades at Andersens. This episode delves deep into Sid's journey and the core values that have shaped his career and Andersens itself.Join us as we discuss the following:A Journey Through Time: Sid shares his remarkable 37-year career journey at Ander

Join us for the final episode of "The Underlay" in 2024, where we celebrate the year's milestones, share behind-the-scenes stories, and look forward to exciting new beginnings in 2025. Hosted by Matt and Michale, this special episode will wrap up the year with warmth and excitement.Some of our discussion pointsThe Melbourne Trip: Dive into the tales from our Melbourne journey, wher

Welcome to The Underlay, where we uncover the stories shaping the flooring industry. In this episode, we sit down with Gabby and Desmond, the dynamic duo behind Andersens’ marketing success. Together, they offer an insider’s perspective on how Andersens has become a trusted name in flooring.Episode Highlights:The Andersens Brand Identity: Gabby and Desmond share what the Anders

In Part 2 of our Clever Way series, Matt sits again with Michael to discuss how developing a singular handbook has transformed Clever Choice's operation. Simplifying the product offering was a massive step for Clever Choice, a company that prided itself on its diverse product range; it created three distinct product ranges, making the "Clever Choice" even easier.The whole product o

Michael and Matt spend some time at Andersens Head Office in Gatton. The first cab off the rank is the GM of Andersens, Rowan Hodge. This is Rowan's second time on The Underlay, and this time, we discuss leadership and how to build a successful franchise business. This was a great insight into what it takes to build a multi-generational business and how Country Town values and long