The Visibility Boost: Easy Online Marketing Strategies

Nov 24 2024 30 ep. 5 mins 1
The Visibility Boost: Easy Online Marketing Strategies Podcast artwork

Welcome to The Visibility Boost, the ultimate destination for entrepreneurs and business owners looking to enhance their online presence. Join me as we dive into all things online marketing with easy strategies you can implement quickly.  

  Business
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Password Refresh for 2025

Nov 24 2024 4 mins  
As the end of 2024 approaches, it's crucial to take 30 minutes to update your passwords to enhance your business security. Focus on changing the passwords for key aspects such as your website, banking, social media, and tools like Canva. Ensure each password is unique to prevent vulnerabilities. Utilize password managers like LastPass or 1Password to manage multiple passwords and u

Content Protection 101: What to Do When Your Work is Stolen

Nov 17 2024 5 mins  
In this episode, we discuss the unfortunate but important topic of stolen content. Whether it's a single blog page or your entire website, knowing how to handle this situation is crucial. We outline five actionable steps: gathering evidence, contacting the hosting provider, sending a DMCA notice, submitting a DMCA request through Google, and if necessary, reporting to authorities a

Optimizing Your Website Across Devices

Nov 10 2024 3 mins  
This episode emphasizes the importance of regularly testing your website's usability on both desktop and mobile devices. It offers practical advice, such as having friends or family test new pages or features on their mobile phones to ensure they are user-friendly. The discussion also highlights Google's prioritization of mobile-first indexing and site speed for SEO, urging website

Why Single Page Websites Fail Your SEO

Nov 03 2024 4 mins  
In this episode of 'The Visibility Boost,' host Glenneth discusses the drawbacks of single-page websites for businesses aiming to boost their SEO. Glenneth explains why having multiple pages is crucial for optimizing different keyphrases and establishing authority, expertise, and trustworthiness. The episode outlines a recommended structure for service-based businesses, emphasizing

Boost Conversions: Align Your Ads and Landing Pages

Oct 27 2024 5 mins  
In this episode of Visibility Boost, host Glenneth discusses the common mistake of linking ads to irrelevant pages. Using a personal example, she emphasizes the importance of directing potential customers to specific product pages to enhance their shopping experience and avoid frustration. This practice not only improves customer satisfaction but also optimizes ad spending. Whether

Essential Tips for Optimizing Title Tags & Meta Descriptions

Oct 16 2024 6 mins  
In this episode, I dive into the crucial elements of on-site SEO: title tags and meta descriptions. Learn about the significance of these elements, their character limits, and best practices for crafting effective title tags and meta descriptions. Discover why your business name doesn't need to be in your title tags and how to use local keywords strategically. Understand the role m

Is Your Google Business Profile Up-to-Date?

Oct 13 2024 3 mins  
In this episode of Visibility Boost, host Glenneth emphasizes the importance of keeping your Google Business Profile updated and accurate. By sharing a personal experience with a local restaurant's conflicting information, Glenneth illustrates how such discrepancies can confuse potential customers and harm business. The episode provides essential tips on maintaining correct busines

Google Ads Isn't Magic

Oct 06 2024 5 mins  
In this episode of The Visibility Boost, host Glenneth discusses the common misconception that Google Ads can magically generate sales for products or services lacking organic traction. She emphasizes the necessity of having a product that already sells through other means before leveraging Google Ads, as ineffective sales pages or messaging cannot be remedied solely through paid a

Stop Wasting Time on These SEO Tasks

Sep 29 2024 5 mins  
In this episode, we discuss common SEO tactics that you should avoid to ensure effective website optimization. Key points include not over-optimizing every page, avoiding excessive alt tag optimization, shifting focus from backlinks to on-page performance, steering clear of Google and GoDaddy site builders, using user-friendly pop-ups, avoiding auto-play videos, and keeping your SE

Optimizing Your Marketing Budget: Beyond Social Media

Sep 22 2024 7 mins  
In this episode of the Visibility Boost, host Glenneth Reed emphasizes the importance of diversifying your marketing budget beyond just social media. She discusses the significant impact of organic traffic, which drives over 1000% more traffic compared to social media. Glenneth recommends a balanced approach by allocating funds to organic SEO, paid ads like Google, and social media