Heart Attack Grill: A Moral Inversion Case Study for Effective Marketing Hooks
Sep 12 2023
8 mins
Send us a text Have you ever wondered how to create a business hook so strong that it continues to attract new customers for years to come? On this podcast, Christian shares a story about the Heart Attack Grill, a restaurant known for its ultra-unhealthy menu that could actually cause a heart attack. Instead of denying or apologizing for this fact, the owner doubled down on it by r