Time For A Reset Marketing Podcast: Insights from Global Brand Marketers

Oct 29 2024 79 ep. 34 mins 2

Welcome to Time for a Reset Marketing Podcast, where we sit down with top marketing leaders representing the biggest and most beloved brands.

Our mission? To uncover the secrets behind driving change in today’s rapidly evolving world.

From understanding shifting consumer behavior to recognizing the increasing importance of marketing in driving business growth, our podcast delves deep into the strategies and insights that are shaping the future of marketing.

Each episode is a treasure trove of actionable takeaways and thought-provoking insights. Get ready to rethink your approach and position your brand for success.

Tune in for new episodes and discover how to lead the board agenda, unlock the true potential of marketing, and propel your organization forward.

Copy RSS

Subscribe on Podcast Addict

79 - Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media: A Conversation with Jack Johnson of Ocado Retail

Oct 29 2024 41 mins

"We need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a 'test and learn' mentality to drive real growth with retail media." Jack Johnson, Head of Ocado AdsIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton c

78 - Unlocking Brand Growth Through Retail Media Integration with Amir Rasekh, Managing Director of Nectar360

Oct 08 2024 39 mins

In this episode, we speak with Amir Rasekh, the Managing Director at Nectar360, a fully integrated loyalty, insights, and media services company.Here are some key talking points from the episode:Challenging the narrow view of retail mediaThe unhealthy obsession with the monetary value of retail mediaThe value of data in retail mediaChanges in the CPG industry and retail mediaIntegr

Episode 77 - The Retail Media Reality in UK vs. US: AI, Collaboration, and Innovation., Insights from Leaders at Boots., Tesco, Nectar360, and Ocado Retail

Sep 24 2024 36 mins

“The UK and US retail media landscapes are quite different. In the UK, we've seen a real focus on the in-store experience, whereas in the US, it's been much more digitally driven. But what's interesting is that these two landscapes are starting to converge.” Paul Frampton Calero, Global President, CvE - Marketing Growth ConsultancyIn this episode of Time For a Reset Marketing P

Episode 76 - How Data and AI Are Shaping the Future of CPG Marketing with Melanie Huet of Newell Brands

Sep 10 2024 34 mins

“And I do think CFOs have kind of fallen in love with performance marketers because they'll walk in and be able to talk about this dollar drove this conversion, this ROIs. And that's really a CFO's dream. But in my mind, it's one conversation. Because also like you mentioned, Paul, when a consumer sees an ad on Instagram, they don't know if they're receiving an upper funnel brand

Episode 75 - AI, Diversity, Sustainability, and the Power of Creative Thinking in the Mobile Industry, with Lara Dewar, CMO of GSMA

Aug 22 2024 42 mins

"I think marketing really needs to be recognised as commercially contributive. I think it needs to be recognised as a function that is driving the business forward, that is driving the organisation forward.” Lara Dewar, CMO of GSMAIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Fra

Episode 74 - Can AI Replace the Mad Men? Reinaldo Padua from Beliv Shares Insights on CPG Marketing's Future

Aug 13 2024 37 mins

"The future of marketing is really about being able to anticipate consumer needs and being able to leverage technology to meet those needs.” Reinaldo Padua, Chief Brand Officer at BelivIn this episode of Time For a Reset Marketing Podcast: Insights from Global Brand Marketers, brought to you by CvE Marketing Consultancy, host Paul Frampton connects with Reinaldo Padua, Chief Bran

Episode 73 - Great Marketing Is Always A Fantastic Balance Between The Art And The Science with Ollie Shayer, Omni-Media Director at Boots UK

Jul 23 2024 41 mins

"Marketing is definitely an art and a science. There's an element of creativity and coming up with ideas and concepts, but the science part is essential. The science is about understanding your data and your customers and then using those insights to craft your creative process and deliver the right message to the right customer at the right time." Ollie Shayer, Omni-Media Director

Episode 72 - Strategies and Success Stories in Retail Media with Experts from Boots, Co-op, Circana, and Criteo at MAD//Fest 2024

Jul 16 2024 45 mins

“I think retail media has become a hot topic for several reasons. One is, obviously, the deprecation of cookies and the privacy changes. So, advertisers are looking for new data sources, and retailers have incredibly rich consumer data.” Carl Carter SVP of Media & Analytics at CircanaIn this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host

Episode 71 - Why Brands Need to Take a Stand on Social Issues: A Conversation with Michael Smith, CMO of NPR

Jul 04 2024 32 mins

“As marketers, we have to be able to adapt and be flexible. We have to be willing to experiment and try new things because the tools and technologies are changing so rapidly.” Michael SmithIn this episode of Time For a Reset: The Marketing Podcast with Globa Brand Leaders, host Paul Frampton connects with Michael Smith, CMO of NPR, the National Public Radio, which is a non-prof

Episode 70 - The Changing State of Marketing: A Conversation with Experts from Unilever, Nokia, and Beyond at Cannes Lions Festival 2024

Jun 21 2024 38 mins

“Anyone can actually produce really high-quality content right now and marketing campaigns. And I think that is putting smaller companies or more agile companies in a good position.” Lars SilberbauerIn this episode of Time For a Reset: The Marketing Podcast with Global Brand Leaders, host Paul Frampton connects with a range of industry experts at Cannes Lions Festival 2024, inc