Total Retail Talks

Oct 21 2024 25 ep. 21 mins 206
Total Retail Talks Podcast artwork

Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.

  Business
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Northern Tool + Equipment Execs on its Witty New Marketing Strategy

Oct 21 2024 32 mins  
In episode 467 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Frank Crowson, senior vice president and chief marketing officer, and Jim Nelson, fractional executive creative director at Northern Tool + Equipment, a family-owned, leading supplier of high-quality tools and equipment. Listen in as Crowson and Nelson provide an overview of the company and its 40-plus…

David's Bridal Exec Kelly Cook on its 'Anywhere Commerce' Strategy

Oct 07 2024 26 mins  
In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David's Bridal, the nation’s leading bridal and special occasion authority. Listen in as Cook describes her unique position leading the marketing, finance and technology teams (1:05), the shifts in customer behavior she's seeing at David's…

What PepsiCo's pepviz Data Initiative is Learning About Gen Z Shoppers

Sep 23 2024 19 mins  
In episode 465 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Ellen Webb, vice president of shopper analytics and insights at PepsiCo, a global leader in convenient foods and beverages with a portfolio of more than 500 brands. Listen in as Webb provides an overview of PepsiCo's pepviz data analytics initiative (0:55), what they're learning…

A Midyear Review on Retail Technology Trends With Omni Talk Retail

Sep 09 2024 24 mins  
In episode 464 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Anne Mezzenga and Chris Walton, co-CEOs of Omni Talk Retail, a fast-growing blog and podcast channel providing news, analysis and commentary on the latest trends and issues in the retail industry. Mezzenga is also a speaker at Total Retail Tech 2024, the summit for…

How Alibaba is Simplifying Logistics for Sellers and Buyers

Aug 26 2024 20 mins  
In episode 463 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Rah Mahtani, head of marketing, North America at Alibaba.com, a leading platform for global business-to-business (B2B) e-commerce. Listen in as Mahtani discusses the launch of Alibaba Guaranteed (0:55), how the solution addresses global sourcing challenges (2:45), and the process of incorporating feedback f

Back Market Wins Customers With Sustainable, Affordable Secondhand Tech

Aug 12 2024 23 mins  
In episode 462 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lauren Benton, general manager, U.S. at Back Market, a verified refurbished technology marketplace. Listen in as Benton provides an overview of the business (1:00), its process for sourcing quality used devices (1:55), and Back Market's first Impact Report showcasing its sustainability efforts (3:55). She�

How Rexall Pharmacy Builds Emotional Connections With Customers

Jul 29 2024 11 mins  
In episode 461 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Maya Baluschak, director of digital marketing and loyalty at Rexall, a leading Canadian pharmacy and drugstore chain. Listen in as Baluschak provides an overview of the Rexall business (0:45), her role at the company (1:15), and digital marketing efforts to differentiate the pharmacy chain…

Next-Gen Personalization for Dogs: How Bark Treats Every Pup Uniquely

Jul 15 2024 14 mins  
In episode 460, Editor-in-Chief Joe Keenan interviews Kristen Elmer, senior director of e-commerce and lifecycle marketing at Bark, the world’s most dog-centric company offering the best products, services and content for dogs and dog parents, including its BarkBox monthly subscription. Listen in as Elmer provides an overview of the Bark business (0:50), her role (3:10),…

Zero-Party Data Makes The Vitamin Shoppe's Loyalty Program Healthier

Jul 01 2024 21 mins  
In episode 459 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Brett Herskowitz, senior manager of loyalty at The Vitamin Shoppe, the global, omnichannel specialty retailer and wellness lifestyle company. Listen in as Herskowitz provides an overview of The Vitamin Shoppe's revamped loyalty program, Healthy Awards (1:20), the factors that influenced the new program setu

How Lowe's is Delivering a Hat Trick for Soccer Fans With Lionel Messi

Jun 24 2024 25 mins  
In episode 458 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Gerardo Soto, vice president of brand marketing and sports partnerships at Lowe's, a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. Listen in as Soto details the retailer's partnership with global soccer star Lionel Messi,…