Towards a Smarter World

Sep 13 2024 38 ep. 34 mins 19
Towards a Smarter World Podcast artwork

Join our podcast as we discover how to make the world smarter one step at a time! Listen to industry leaders on the trends and topics shaping how we work and use content. Our episodes explore the latest in artificial intelligence, machine learning, semantics, and other emerging technologies. Discussions also include best practices for content strategy, engineering, operations, governance, and design. We share insights on how these practices are changing the way we live, work, and interact with each other.

  Technology
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Implementing Digital Governance Frameworks with Joyce Peralta

Sep 13 2024 43 mins  
Join Joyce Peralta, the digital communications manager at McGill University as she shares her team's journey in consolidating over a thousand websites into a centrally supported CMS, and how implementing a digital governance framework improved productivity. Peralta explains holding regularly scheduled training sessions and collaborative problem-solving builds a strong community of

Evolving Information Experiences with Language Models and RAG

Aug 30 2024 39 mins  
Join Bill Rogers, founder and CEO of AI1toZ, as we discusses the evolution of content management systems (CMS) and the impact of artificial intelligence (AI) on the industry. He shares insights from his experience in building platforms like Ektron and Orbita, and highlights the shift towards decoupled architectures and the use of large language models (LLMs) in content management.

Aligning Content and Company Strategies with Anna Schlegel

May 01 2024 38 mins  
In this episode, Anna Schlegel, a senior executive in content strategy and a pioneer in global content innovation, explores the evolution of content operations and the strategic importance of structured content management in today's AI-driven market. Anna shares insights from her extensive experience, emphasizing the need for a unified content strategy that aligns with business goa

Unified Content Operations and the Pluggable Content Supply Chain with Michael Iantosca

Feb 28 2024 30 mins  
In this episode, Michael Iantosca, a long-time leader in structured content and content supply chains, explores the need for a universal, pluggable content supply chain to connect and orchestrate content workflows across an enterprise. Companies often implement content creation and delivery tools but lack an "operations supply chain" to connect workflows. A future "content mission

Simply Structured Documentation: Get started with modular content using DITA with Mike Hedblom

Jan 16 2024 47 mins  
Mike Hedblom of Medallia shares how his team uses Darwin Information Typing Architecture (DITA), a structured content approach, to deliver personalized content experiences. DITA allows content to be broken into modular, reusable components that can be dynamically assembled for different audiences. Mike explains how his team kept it simple when implementing DITA, focusing on solving

The Future of Design is Human-Centered: Insights from Doug Powell

Apr 05 2023 56 mins  
In this episode, Doug Powell, a renowned design leader, discusses creating unified design systems and services across large enterprises. He shares strategies for gaining executive support, scaling design thinking, and measuring the impact of human-centered design. Listen to this episode, to gain valuable insights into leading systemic design changes that enable teams to work bette

Streamlining Operations with Unified Terminology with Kelly Lawetz

Feb 10 2023 32 mins  
In this episode, Cruce Saunders chats with Kelly Lawetz, Director of Unified Content Services at Genetec, about her journey leading a team to create and deliver high-quality technical content. Discover the critical role of consistent terminology in content creation and how it impacts Genetec's digital transformation. Learn about the company's agile approach to terminology managemen

Innovating Skillsets and Moving Projects Forward with Lisa Trager

Aug 22 2022 31 mins  
Lisa Traeger, an Omnichannel digital strategy and content assets expert, shares her experience on the evolution of storytelling in the enterprise and the importance of engaging in meaningful two-way conversations with consumers. Learn about the challenges of content practices and governance in large enterprises and how Lisa improved SEO and customer experience through structured co

The Marketing Cheat Codes for Creating a More Intelligent World

Aug 03 2022 6 mins  
Join for a special episode as we explore some of the cheat codes in content intelligence. Our friends from Aprimo interview Cruce for a change. Hear insights on the power of Standardization and Orchestration. Listen to the full episode here. And Visit simplea.com for the transcript of this bonus episode.

The Benefits of Content Models with Kate Kenyon

Jul 11 2022 45 mins  
Join host Cruce Saunders as he discusses the evolving landscape of content strategy with Kate Kenyon, Head of Content at Chase International Consumer Bank. Discover how the pandemic reshaped remote work, the critical role of governance in defining 'good enough' content, and the evolution of content strategy as a specialized field. Kate also talks about the industry's shift towards