Traction

Oct 30 2024 136 ep. 46 mins 1
Traction Podcast artwork

On the Traction Podcast, we bring you discussions with founders and CXOs of the fastest-growing companies in technology, covering everything from product, marketing, innovation, fundraising and more through proven strategies for rapid growth. Presented by: Boast.AI R&D Tax Credit Software - https://boast.ai Launch - https://www.launchacademy.ca Traction Community - https://tractionconf.io

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Decoding Marketing Attribution in the AI Era with Mada Seghete and Alex Bauer

Oct 30 2024 49 mins  
On this episode, Mada Seghete, Co-Founder, CEO and Marketing at Upside, and Alex Bauer, Co-Founder, Product at Upside, share their journey of rethinking how businesses measure the true impact of their marketing and sales efforts. Drawing on years of experience in the tech industry, they provide insights into how companies can shift their focus from outdated models to more accurate

Building Engineering Excellence with Bruce Wang, Netflix

Oct 16 2024 52 mins  
In this episode, Bruce Wang, Director of Engineering at Netflix, shares his journey from founding startups to leading engineering teams at one of the world’s biggest entertainment companies. With a rich background in tech leadership and a founder mindset, Bruce delves into the lessons learned from both his startup ventures and his time at Netflix.Specifically, Bruce discusses:- T

Transforming a $1.4-Trillion Market with Spotnana’s Sarosh Waghmar

Oct 01 2024 71 mins  
In this episode, Sarosh Waghmar, Founder, Co-chairman, and Chief Product Officer of Spotnana, shares his journey from building a self-funded $70-million business to launching venture-backed Spotnana with over $150m in funding. Sarosh dives into his experiences, detailing his passion for creating change and how he has navigated through various challenges to build a platform that red

Building a $7B Health Tech Platform with Rob Schutz, Co-Founder of Ro

Sep 19 2024 59 mins  
Rob Schutz, Co-Founder of Ro and Founder of Snagged.com, shares insights from his entrepreneurial journey, creating successful companies in health tech and beyond. He details his path from healthcare consulting to becoming a key player in the telehealth industry. Rob also discusses how his ventures have impacted sectors like men’s health, dermatology and mental health. Throu

How To Build a Scalable Go-to-Market Machine with TK Kader

Sep 04 2024 75 mins  
In this episode, TK Kader, Founder of ToutApp, Inc. and TK | Unstoppable, shares invaluable insights on how to build a scalable go-to-market machine that not only drives 3x growth but also sets the foundation for long-term success in SaaS businesses. TK breaks down the essential strategies that can propel startups to $3 million in ARR and beyond.Specifically, TK discusses:- The imp

Leveraging Product-Led Growth and Acquisitions to Become a $3B Company with Doug Winter of Seismic

Aug 20 2024 21 mins  
On this episode, Doug Winter, Founder and CEO at Seismic, talks about how he grew Seismic from a small startup to a major player in sales enablement. Doug shares the key moments and strategies that helped Seismic succeed, including important acquisitions and staying focused on goals.Specifically, Doug discusses:- How Seismic started and the tough decisions they made along the way.-

4 Things We Did To Go From 0 to 120 Million Users with Prashanth Chandrasekar, Stack Overflow

Aug 07 2024 46 mins  
In this episode, Prashanth Chandrasekar, CEO of Stack Overflow, shares lessons from growing to over 100 million users..Specifically, Prashanth discusses:- 4 key pillars in the journey of scaling SaaS companies- The importance of assessing the direction of company progress.- Building with the community, not just for the community.- The passion required to build a community from s

Building a $47 Billion Rocketship with Dave Pickles of The Trade Desk

Jul 24 2024 19 mins  
In this episode, Dave Pickles, Co-Founder of $47 billion adtech behemoth The Trade Desk, shares lessons from building and scaling the company with little to no funding. Dave explains:- The early challenges and failures they faced, including tech problems and market uncertainties.- How they kept a lean capital structure to stay focused and efficient.- Partnering with agencies a

How to Define a Winning Product Strategy with Dan Olsen

Jul 10 2024 51 mins  
In this episode, Dan Olsen, Author of "The Lean Product Playbook," explores the essentials of crafting effective product strategies. With a background in working with industry giants like Google, Facebook, Amazon, Uber, Box and Walmart, Dan offers valuable insights into achieving product-market fit and leading successful product teams.Specifically, Dan discusses:- The importance of

Building a $100M Revenue Business in 3 Years with Dan Martell of SaaS Academy

Jun 20 2024 59 mins  
On this episode, Dan Martell, Founder of SaaS Academy, Founder and CEO of Martell Media and Managing Partner at High Speed Ventures, shares his journey from a troubled youth to becoming a successful entrepreneur and angel investor. Dan’s story is one of resilience, personal growth and the transformative power of software and recurring revenue models.Specifically, Dan discusses:-