Tricks of the Trade(mark)

Jan 21 2025 149 ep. 4 mins 31
Tricks of the Trade(mark) Podcast artwork

Join Erik Pelton on the Tricks of the Trade(mark) podcast to learn all about trademarks. Get expert insights and stay ahead in the industry.

  Business
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25 (More) Peltonisms

Jan 21 2025 5 mins  
Erik shares 25 bonus Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/

Tricks of the Trademark – That’s a Wrap (final episode)

Jan 15 2025 3 mins  
Our final (for now!) podcast and some reflections from Erik in this special episode.

3 Reasons for a Trademark Watch Service

Jan 07 2025 2 mins  
Why monitor your registered trademark? Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at https://www.erikpelton.com/services/trademark-monitoring/

25 Peltonisms

Jan 01 2025 5 mins  
Erik shares 25 of his favorite Peltonisms in this episode. Check out the full library at https://www.erikpelton.com/resources/peltonisms/

A Quick and Easy Guide to Doing A Trademark Clearance Search

Dec 24 2024 1 mins  
Searching for potential conflicts is an important step in the trademark process. In this episode, Erik shares key tips to consider whether searching on your own or with an experienced attorney.

25 Top Tips from 25 Years

Dec 18 2024 11 mins  
Our top 25 (not just trademark) tips distilled from 25 years of building bold brands—including our own.

Trademarks for Beginners

Dec 11 2024 2 mins  
New to the trademark registration process? Erik shares top tips to help you go from beginner to expert in this episode.

25 Office Action Response Tips

Dec 03 2024 5 mins  
Knowing how to compile an effective response is key when faced with an Office Action. Erik shares 25 top tips in this episode.

What is the Supplemental Register?

Nov 26 2024 2 mins  
How does the Supplemental Register differ from the Principal Register? Erik explains the key elements in this episode.

25 Trademark Renewal Tips

Nov 22 2024 5 mins  
Erik shares important things to know when it comes to renewing a trademark registration in this episode.