Tricks of the Trade(mark)

Oct 29 2024 149 ep. 4 mins 31
Tricks of the Trade(mark) Podcast artwork

Tricks of the Trade(mark): Former USPTO examiner Erik Pelton shares tips and experiences drawn from two decades of counseling brands for maximum protection and growth.

  Business
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The Value of a Trademark Registration

Oct 29 2024 3 mins  
Erik summarizes the results of a recent study published by the NOVA School of Business & Economics about the data used to show the tremendous monetary value of having a registered trademark for businesses.

25 Differences Between Patent, Copyright and Trademark

Oct 23 2024 6 mins  
Erik shares details about what differentiates patents, trademarks, and copyrights from each other in this episode.

25 Reasons I Love Trademarks

Oct 08 2024 7 mins  
Trademarks are everywhere, and Erik shares 25 reasons to love them in this episode.

John Legend Understands Trademark Protection

Oct 01 2024 4 mins  
In this episode, Erik shares the story of how John Legend came to an interesting resolution to protect his brand – straight from the artist himself!

25 Considerations for a Trademark Cease and Desist Letter

Sep 25 2024 4 mins  
When dealing with a trademark dispute, many decisions go into crafting a cease and desist letter. Erik shares 25 considerations to make in this episode.

Do These 5 Things When Starting a New Business

Sep 17 2024 3 mins  
We are a small business and we specialize in helping small businesses protect their brands. Here are 5 essential tips for anyone starting a new venture.

25 Reasons to Use a Trademark Attorney

Sep 10 2024 5 mins  
There are an infinite number of reasons for an attorney to help you with your brand protection. Erik shares his top 25 in this episode.

Be Like Taylor: 3 Swift Trademark Tips

Sep 03 2024 2 mins  
Taylor Swift’s musical success is undeniable, and her brand protection is equally impressive. Erik shares 3 trademark tips inspired by Taylor.

25 Classes of Goods and Services at the USPTO

Aug 27 2024 5 mins  
When applying for a trademark, it’s important to use the correct classification for your goods and/or services. Erik shares 25 of the many different classifications for goods and services in this episode.

The Role of Trademarks in Erik’s Favorite Legal Movie

Aug 21 2024 3 mins  
Erik describes how his favorite comedy movie uses the power of a trademark to win a trial in this episode.