Trigger Strategy

Nov 19 2024 85 ep. 28 mins 8

Trigger Strategy Podcast artwork

We’re Tom and Corissa from Trigger Strategy Group. In each episode, we dig into strategy and sense-making while taking our baby for a walk.Our work is about embracing uncertainty and complexity, making sense of the world so we can act in it.We cover strategy, organisation design, facilitation, research and experimentation, peppering our chats with anecdotes, rants and occasional adorable babbling from the baby.
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085: High on agency?

Nov 19 2024 21 mins

“grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” – the Serenity PrayerThe concept of “High Agency” burst into the online leadership conversation in recent years. And it sounds good, doesn’t it? Who wouldn’t want to be high agency? Who wouldn’t want to have high agency employe

084: Isn't the SenseMaker collector negatively biased tho?

Nov 13 2024 27 mins

Surveys are almost always biased in several ways, notably both the way questions are asked but also sample bias: who in the population even answers surveys?In this episode we discuss: is the SenseMaker collector we shared biased just the same as any other survey? And if so, is that a problem? And if so, what can we do about it?Plus stories about skullduggery in presenting data, hid

083: Unfolding ideas over ideating features

Nov 05 2024 40 mins

It's a rain-soaked chat this time as Tom and Corissa wander through Bournemouth in a downpour.We tackle a thought-provoking LinkedIn question from WP Engine's Jason Cohen – a question about how to listen to customers when they ask for features.00:29 LinkedIn inspiration and the big question we're tackling today02:28 Customer feedback creates an apparent puzzle

082: 2D Comparison

Oct 29 2024 22 mins

Jamie asked: "anyone got good exercises for evolving your brand (and in particular visual identity) in-house? Did I remember you (Tom & Corissa) mentioning an exercise like clustering examples into "we want to be more like this" vs "we want to be less like that"?"So we wanted to give the exercise we designed its own special episode.Time and again, we saw projects

081: Alignment alignment alignment

Oct 16 2024 25 mins

We talk about alignment. Especially, we talk about relaxing our beef with the word alignment, and embracing the reasonable desire for alignment.00:00 Welcome!00:28 Alignment in companies00:49 Challenges and misconceptions about alignment04:07 Coherence vs. alignment; JP Castlin's ABCDE framework, and one line in the sand vs two lines in the sand08:27 A real

080: What the heck's goin' on in tech?

Oct 08 2024 30 mins

The world of digital/tech is going through "a moment" just now at the end of 2024.And we've launched a project to share and explore diverse perspectives from across the tech world, using a particular tool and methodology called SenseMaker. The goal is to showcase the diverse range of perspectives and stories of the moment in a way that's normally impossible.Some topics:Why is Tom s

079: Speculative use cases

Oct 04 2024 33 mins

We talk about a question posed in Innovation Tactics Slack - about a stakeholder who’s skeptical that design research can help with genuine innovation, and wants to create speculative use cases instead.Topics we touch on:Are speculative use cases a "thing"? Is it helpful to imagine people doing something that's just not happening today? Like, 500 years ago, nobody got their

078: Criticisms of selling before building

Oct 01 2024 13 mins

In the last episode, we introduced Rob Snyder's framing of finding your repeatable case study instead of building your tech product.This time, we step back into the Pain Cave to talk through some of the criticisms that Rob (and we) often face when we suggest the approach we do. We think they're misunderstandings of what we're advocating, but they're also sound points.First, we

077: Do you have to spend years in the Pain Cave?

Sep 27 2024 26 mins

Welcome to listeners who've been referred by Rob Snyder of Path to Product Market Fit!In this episode, we talk about Rob Snyder's core ideas for founders and consider the interplay with our thinking. As ever, you'll hear some stories from our pasts, some methods to try, and some background noises from blustery Bournemouth.Why no, you can't break down your idea into a set of clean h

076: Surviving survivorship bias

Sep 25 2024 25 mins

Survivorship bias is unavoidable. By default, we see what survives and not what doesn't. This is OK but it creates the risk that we take the wrong lessons from the survivors.In this episode, we talk about how we might mitigate the downsides of survivorship bias. We touch on a bunch of topics:rejecting simplistic Sinekismstheory-informed praxis, rather than copy-pasting patterns acr