UI Breakfast: UI/UX Design and Product Strategy

Dec 19 2024 360 ep. 41 mins 2.8k
UI Breakfast: UI/UX Design and Product Strategy Podcast artwork

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

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BDTP. Product SEO with David Pasztor

Dec 19 2024 27 mins  
When should you start investing in product SEO? In this episode, we talk to David Pasztor, founder of UX studio and Ranking Raccoon. You'll learn why they built a platform for link collaboration, how to target transactional keywords, how they’re doing SEO for their own product, and more.

Episode 289: OKRs in Product Development with Jeff Gothelf

Dec 05 2024 34 mins  
How do you make your OKRs truly customer-centric? Our guest today is Jeff Gothelf, a coach, trainer, speaker, and author of five books. You’ll learn how to identify and drive results, why cross-functional collaboration is important in determining OKRs, how to get started with OKRs, and more.

BDTP. Storytelling in SaaS with Stephen Steers

Nov 21 2024 39 mins  
How can you leverage storytelling in SaaS sales and marketing? In this episode, we talk to Stephen Steers, sales coach, consultant, and storyteller. You'll learn about why you should sell the outcome, how to choose the right story to tell, how to apply storytelling in your sales calls, and more.

Episode 288: User-centered Decision-making with Jason Giles

Nov 07 2024 39 mins  
How do you make truly informed product decisions? Our guest today is Jason Giles, VP of Product Design at UserTesting. You’ll learn how to choose the right research method, how to develop a customer-informed intuition, the elements of a research program, and more.

BDTP. Managing Priorities with Harry Max

Oct 18 2024 37 mins  
Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

Episode 287: Career Growth for Individual Contributors with Cliff Seal

Oct 04 2024 46 mins  
What does career growth look like for a designer in an enterprise company? Our guest today is Cliff Seal, UX architect at Salesforce. You’ll learn about the push-and-pull dynamics in decision making, setting the right foundation with your mentor, the complexities of a mature product, and more.

BDTP. Implementing Self-service SaaS with Franciska Dethlefsen

Sep 20 2024 34 mins  
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

Episode 286: Experience-led Branding with Doug Hughmanick

Sep 06 2024 33 mins  
How does experience-led branding help big companies create memorable products? Our guest today is Doug Hughmanick, Head of Creative and founder of ANML. You’ll learn how big brands think about user experience, why learning motion skills could be helpful for designers, some practical tips for applying experience-led branding, and more.

BDTP. Measuring Paid Media for SaaS with Barbara Galiza

Aug 16 2024 35 mins  
How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

Episode 285: Designing for Real-world Experiences with Dave Waddell

Aug 02 2024 41 mins  
How do you design for real-world experiences? Our guest today is Dave Waddell, co-author of The Experience Book and experience design research and strategist at FreeState. You’ll learn why it’s critical to involve end users, the elements that make for a great experience, their case study about working with airports, and more.