Unofficial Partner Podcast

Jan 28 2025 453 ep. 49 mins 76
Unofficial Partner Podcast artwork

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

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UP453 The Product: What IS the link between investment, performance and value in football?

Jan 28 2025 57 mins  
This is a continuation of a series of podcasts focused on the sporting product, formats and the link to financial success and fan engagement. Guests:Barney Schauble, co-owner of Venezia FC and Oakland Roots SCOmar Chaudhuri, chief intelligence officer, Twenty First GroupAJ Swoboda, managing director Americas, Twenty First GroupUS financier Barney Schauble is part of the ownership g

UP452 Gamechangers and Rainmakers: Who Created The Sports Business?

Jan 24 2025 36 mins  
Gamechangers and Rainmakers: How Sport Became Big Business is a new book by British sports industry veteran David Stubley.The growing relationship between sport, television and the advertising industry has been key to this development, as have the boundless ambitions of influencers such as Bernie Ecclestone, Billie Jean King, Pete Rozelle, Mark McCormack, Rupert Murdoch and Horst D

UP451 Media Strategy Masterclass: The Art and Science of the Auction

Jan 21 2025 73 mins  
Media rights auctions are the moment when the question of 'What’s sport worth?' is asked and answered; the point at which the talk becomes real; where fortunes are been spent, won and lost, psychology meets money. The auction gives us a glimpse of a different future, that may or may not be the direction of travel for everyone else in the marketplace. What makes this imperfect pro

UP450: WTF is Infinite Athlete?

Jan 17 2025 67 mins  
Today's guest is Infinite Athlete founder Charlie Ebersol. Infinite Athlete has been a sports business story since the brand suddenly appeared on Chelsea’s shirt at the start of last season.It's a story with a lot of baggage: Charlie Ebersol is the son of actress Susan St James and Dick Ebersol, the legendary NBC Sport chairman. IA is backed by Andreesen Horowitz, Silver Lake, En

UP449 The Bundle: What Next for Netflix, DAZN, Disney, News Corp, YouTube and Apple

Jan 14 2025 60 mins  
Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, founder of 26West Consulting and formerly of F1, World Rugby and ESPN International.Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought

UP448 The 2025 Predictions Episode: 17 Experts, 35 Trends, 25 minutes

Jan 10 2025 25 mins  
Dame Tracey Crouch on the Football RegulatorKieran Maguire on Richard Masters Fiona Harold on golf's big mergerJason Siegel on VRJenny Mitton on rugbySteve Martin on brandsJo Redfern on gaming formatsNic Coward on IndiaRich Johnson on single location challengersNathan Homer on Rwanda and AlbaniaProfessor Simon Chadwick on MoroccoMaggie Murphy on entitlement of Lionesses fansSiddhar

UP447 The 3: The 2024 Christmas Barrioke Wrap Episode

Dec 20 2024 69 mins  
The 3 is back for a special Christmas episode, looking back at the sports business in 2024.Richard is joined by David Cushnan and James Emmett from Leaders in Sport, each of whom is tasked with revealing their most interesting story, person and sport from the year in the sports industry.What could go wrong?Unofficial Partner is the leading podcast for the business of sport. A mix o

UP446 Wedge Issues: The Man Who Bought The Tour

Dec 17 2024 68 mins  
Wedge Issues is Unofficial Partner's business of golf series.Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors Tour, beginning as a sponsor and turning that in to a majority ownership stake, rebranding it as the Legends Tour. This gives him a fascinating angle in to the golf product, from the elit

UP445 'We invented the kit launch genre. It's like Christmas for football'

Dec 13 2024 63 mins  
In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. But mention brand in the vicinity of fans or the football media and there's a row. It’s no surprise that the kit launch genre has evolved during this period, growing in importance and sophisticati

UP444 Unofficial Partner x HBS Live at BAFTA

Dec 10 2024 63 mins  
A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrating 25 years in the industry and the opening of it’s London office. The company has produced every FIFA World Cup and many other events since established to be host broadcaster of the