Ben Watkinson Creative Director of GF Smith || Longevity
May 01 2024
54 mins
We ask Ben Watkinson, Creative Director of GF Smith, about the power of paper, the work of a paper merchant, resilience, innovation, company culture, longevity and what the next one hundred years might bring.When I begin work with a new client, their specific understanding of success is a vital first step. Often I find myself ushering people towards adding ‘longevity’ to the li