What’s Treading with Tire Review

I don't care if you've been in the tire industry for 40 years or 40 days – a lot has changed since you got started. Recently, some of the biggest changes are happening on the technology side: AI, smartphones and sophisticated software have never had such a presence on the shop floor. There's too much to wrap your head around to successfully keep the evolutions in the industry str

Ask anyone in business long enough to find success and they'll likely tell you that relationships got them there. Cosmo Tires, operated by Tire Group International, is no different and is continuing to lean on its uncanny ability to cultivate strong, family-first partnerships as a cornerstone for growth."With everything that we do as a brand, if it's not all authentic and we're not

Launching a brand in a new market is never easy... even if that brand has nearly 60 years of established history behind it. This is the case with MatraX Tyres, which has roots stemming back to 1965 in Portugal. Now, the company is expanding into the U.S. with passenger car tires, with plans to add more tire lines soon."The U.S. market is big – it's the biggest market in the world

They say that 10,000 hours of practice will make you an expert at whatever task you've set your mind to. If that's the case, what does 120 years of practice make you? (That's 1,051,000 hours, for the record).In 2023, Continental marked its 120th year of retreading truck and bus tires. Today, the tire manufacturer retreads more than one million truck and bus tires worldwide every ye

Succeeding as an independent tire dealer isn't ever a "copy and paste" operation. What works for the dealer down the street isn't necessarily going to work for you, and what works for you may not work for a dealer selling the same tires halfway across the world. Yet, it's the same thread that lead to success for each one."They all want to make money," says G.S. Sareen, president an

Commercial tire dealers had their hands full in 2023, dealing with supply chain disruptions, fluctuating raw material costs and oversupply leading to less-than-stellar sales numbers around the country. The good news is that things are already looking up this year, but it's not simply by accident. Instead, commercial tire dealers are finding opportunities to improve their fleet rela

What does "leveling up" your tire business in 2024 mean? It's an easy question to write off while your bays are filling up, or when your phones are ringing off the hook, or when a shipping delay stops an important order from arriving on time, or when a customer is complaining, or when your shop equipment fails...The list of trials and tribulations taking place daily in the life of

A successful tire launch seems to fall somewhere in the middle of innovation, customer satisfaction and dealer support. By that account, Hankook Tire seems to have followed the tire launch playbook to the letter with the recent debut of its all-season touring tire, the Dynapro HPX, designed for SUVs.According to Rob Williams, president of Hankook Tire America Corp., the R&D tha

In only the past year or so, AI has opened a Pandora's box of opportunities to better care for customers and their vehicles – so much so that today's consumer has unlocked a new level of knowledge surrounding all aspects of maintenance.Here's an example: A driver thinks it might be time for a new set of tires since their current set is looking a bit on the worn side. He doesn't o

It's hard to think of many places where electrified and autonomous vehicles are more welcome than underground. Large mining outfits depend on the advantages these attributes offer – mainly zero emissions and keeping drivers out of harm's way, respectively – to maximize profits and uptime.To keep these and other OTR fleets moving, OTR tire manufacturers like BKT must constantly