Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com)

Feb 01 2025 19 ep. 31 mins 1
Whisker Report - Pet PR & Publicity - Pet Life Radio Original (PetLifeRadio.com) Podcast artwork

Join us each week as Whisker Media pet PR experts Mary Tan, Alexane Ricard and producer Mark Winter take a deep dive into getting publicity for animals. Targeted towards people in animal welfare, the pet product industry or the pet influencer world, each week we’ll talk to a special guest who can share best practices and some tips and tricks on how they get great PR.

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Whisker Report - Episode 19 Mastering Social Media for Pet Businesses & Rescues with Skarlet Rockwood

Feb 01 2025 38 mins  
Struggling with social media for your pet business or animal rescue? This week, we’re joined by Skarlet Rockwood of Fur Social, a marketing expert dedicated to helping pet professionals grow their brands online. As a key member of the Pet Industry Network, Skarlet shares invaluable insights on PR, video marketing, and best practices for social media success. Whether you’re a pe

Whisker Report - Episode 18 Lights, Camera, Bark! Inside the Animal Talent Industry

Jan 24 2025 30 mins  
This week on The Whisker Report, we’re thrilled to welcome a trailblazer in the pet industry—Colleen Wilson, CEO and Founder of Pets on Q! Pets on Q is an innovative marketplace connecting businesses and individuals with top-tier animal talent, from the cutest companions to the most unique stars. Colleen shares her journey in creating this incredible platform and gives us an in

Whisker Report - Episode 17 The PR Playbook for Animal Advocates

Jan 03 2025 31 mins  
This week, Mary and Alex welcome Sarah Bhimani, the strategic communications manager at Animal Humane Society in Golden Valley, Minnesota, one of the largest private shelters in the U.S. Sarah shares her experiences managing public relations and internal communications for this influential organization. From addressing PR challenges to fostering community engagement, Sarah offers p

Whisker Report - Episode 16 Purr-fect Pitches: PR Secrets for Pet Businesses with Pamela Mitchell

Dec 26 2024 40 mins  
This week on The Whisker Report hosts Mary and Alex dive into the world of PR and marketing for pet businesses with a special guest, Pamela Mitchell, Editor-in-Chief of Pets+ Magazine. In this insightful episode, Pamela shares her expert take on what makes a standout pitch, the challenges editors face with generic outreach, and best practices for pet businesses looking to shine in

Whisker Report - Episode 15 From Chandler to the Spotlight: PR Lessons from a Luxury Pet Store

Dec 16 2024 17 mins  
Welcome to The Whisker Report, a fresh and engaging podcast designed to help anyone in the pet industry—whether running an animal welfare nonprofit or a for-profit pet business—gain valuable PR insights and buzz. Hosted by Mary Tan and her French counterpart Alexane Ricard, the show delivers practical advice, inspiring stories, and expert guidance, all with a global perspective

Whisker Report - Episode 14 What Does Your Pet Want for Christmas?

Dec 05 2024 36 mins  
Join us for a festive episode as we chat with Shay Sora Kim, a certified Soul Level Animal Communicator and somatic mentor. Shay blends science and spirituality to help anxious pet parents confidently navigate tricky behavioral moments, create calming routines, and deepen their bond with their soul pets. In this holiday special, we talk about how to prepare your pet for the seaso

Whisker Report - Episode 13 From TNR to PR: Raising Awareness for Pet Project Rescue

Nov 27 2024 32 mins  
This week’s podcast takes a unique turn as hosts Alex and Mary welcome Maia Rumpho, executive director of Pet Project Rescue in Minneapolis, to discuss PR strategies for cat rescues. Pet Project Rescue focuses on TNR (Trap-Neuter-Return) to combat cat overpopulation. Maia shares insights about her nonprofit, and the hosts recount their recent collaboration on a press conference t

Whisker Report - Episode 12 SuperZoo Secrets: Paws, Press, and PR Power!

Nov 15 2024 32 mins  
Join hosts Mary Tan and Alexane Ricard on The Whisker Report, a lively podcast that helps pet industry professionals—from animal welfare advocates to pet product businesses—get the buzz they need. Mary brings her PR expertise, while Alex, an international cat crusader, adds her global perspective. Together, they recap their recent whirlwind at the SuperZoo trade show, where the

Whisker Report - Episode 11 Marketing in 2024 with Ninety94

Oct 30 2024 44 mins  
Our guest today is Lauren Carter, who is the founding partner of Ninety94, a boutique marketing firm & content creation hub for startups and small to medium sized businesses. We had the pleasure of working and meeting her at this year’s pet product trade show in Las Vegas. SuperZoo. Whisker Media did PR for TEEF, a dental health product company for pets and Lauren serves as their

Whisker Report - Episode 10 PR Powerhouse Peter Shankman Loves Waffles!

Oct 15 2024 29 mins  
This week the Whisker Report is thrilled to talk to one of our idols, Peter Shankman! We like to call him the godfather of PR. The New York Times has called Peter Shankman “a rock star who knows everything about social media and then some.” A dog dad to a pup named Waffle, he's a six-time best-selling author, entrepreneur and corporate keynote speaker, all while being a serial