Why do people give?

Aug 27 2024 23

Why do people give? Podcast artwork

From face to face to regular giving and from high value to reporting back, the roots of our favourite fundraising techniques go back many, many years. It's astounding that the ideas and tactics our fundraising forebears developed still boost income when we use them in the technologically advanced environment of today. As a result, when I consider a fundraising problem I always look to the past and use that understanding to create a solution for today. As part of my personal fundraising journey I've been spending time with the fundraisers who were involved in some of the most amazing campaigns from the second half of the 20th century to see what what I can learn from them. And I thought it would be a good idea to share their thoughts and stories so everyone can benefit - so I recorded them. This series of podcasts is the result.

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Interview with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross

Aug 27 2024 60 mins

In today’s episode of Two Ps on a Pod, Giles and Mark meet up with Paul Amadi MBE, Chief Supporter Officer at the British Red Cross.In a wide-ranging discussion, we consider the rights and (mainly) wrongs of transactional fundraising, we look at where the Red Cross is looking to innovate and what the future of successful fundraising might look like.Paul shares his thoughts on how

How do you learn what's the best thing to do in fundraising?

Aug 05 2024 52 mins

In our latest podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money.One of the problems that we face in the sector is the huge amount of information that’s available advising us on what we should be doing when developing our fundraising plans. Much of it is contradictory and a fair amount of i

Interview with Sir Peter Wanless, CEO of NSPCC

Jul 01 2024 62 mins

I’m pleased to be able to share Episode 2 of 'Two Ps on a Pod' with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. We dug deep into the world of fundraising from the unique perspective of a CEO.🎙️ This episode is a must-listen for anyone looking for insider tips on engaging your CEO with your fundraising mission. Did you know Sir P

The introduction to Two Ps on a Pod

Jun 17 2024 61 mins

I've got something special for you today!Over the past few years, I've recorded several Why Do People Give? podcasts with Giles Pegram CBE, which have always been well recieved. We've typically discussed specific issues affecting the sector, such as COVID-19 and the cost-of-living crisis, providing insights and recommendations for fundraisers.However, we both had thoughts about bri

The missing £5 billion one with Giles Pegram

Mar 07 2024 54 mins

Over the last month, I've shared a series of videos on LinkedIn looking at the reasons behind the fact that since 2005 we've seen individual giving income shrink – in real terms – by £5 billion. I'm joined today by fundraising consultant, Giles Pegram where we dig into the reasons behind this decline and make a few suggestions about what we have to do as a sector if we want to

The Donor Participation Project with Louis Diez

May 04 2022 34 mins

Today's podcast features Louis Diez, the founder of the Donor Participation Project (DPP).Louis set up the DPP with a single goal – to try to reverse the decline in the number of people giving to charity. Until recently, its members have predominantly been US fundraisers, but increasingly, more people from around the world are joining and the group is now 1,500 strong. I recently

Why do people give? The supporter experience podcast with Giles Pegram.

Nov 24 2020 42 mins

It’s been a while, but I’ve moved away from video back to the podcast for another great chat with Giles Pegram.Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a great new project that has produced some essential reading for us all – Fundraising in The Time of Covid-19, recently published by

The Legacy one with Richard Radcliffe

May 01 2020 52 mins

With legacy fundraising growing at a terrific rate, this was an important time to be able to chat with one of the world's most experienced legacy fundraisers, Richard Radcliffe.Richard has been a fundraiser for over 40 years and for most of that time, his area of focus has been understanding why people leave gifts to charities in their wills.With 32,000 conversations with potential

Talking to donors during the Coronavirus crisis with Amber Nathan

Apr 03 2020 30 mins

Today, I'm sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor attitudes to further evolve over the coming weeks.Back in February, we launched an independent study into attitudes to giving amongst donors t

The Coronavirus special with Giles Pegram

Mar 19 2020 49 mins

This is unprecedented territory for fundraisers. Few of us will have experienced anything like this.To help people gets their immediate response into place - before planning commences for the medium to long-term – I thought it would be useful to record a conversation with Giles Pegram. Giles featured in episode one of Why Do People Give? and with 30 years experience of fundraisin