WO Voices

Dec 12 2024 145 ep. 20 mins 8

WO Voices Podcast artwork

Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.

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Women's Leadership Conference Speakers Share How They Unleash Their Inner Leader

Dec 12 2024 20 mins

Three female ODs spoke at the Women In Optometry Leadership Conference, called "Leadership Unleashed," held during the American Academy of Optometry meeting in Indianapolis, Indiana, in November 2024. Hear how Jade Coats, OD, FAAO; Essence Johnson, OD, FAAO, Dipl ABO; and Mila Ioussifova, OD, CNS, FAAO, FOWNS, have tapped into their inner leader at various times in their careers. D

Dr. Kara Foster: Rx for Independence: Drop Insurance

Dec 02 2024 18 mins

In this episode, Kara Foster, OD, of EyeCare for You, in Apex, North Carolina, recounts how she made the decision two years into practice to stop accepting vision and medical insurance payments. Her direct-care model can serve as an illustration of how women ODs can practice creatively and achieve financial independence and balance. Hear more about how she did it.

Dr. Melissa Barnett and Amy Gallant Sullivan: How Old Is That Mascara?

Nov 26 2024 21 mins

Melissa Barnett, OD, FAAO, FSLS, FBCLA, and Amy Gallant Sullivan, founder of Eyes Are the Story optocosmetics, take a look at the habits that can undermine healthy eyes when it comes to skin care and cosmetics. Listen to their practical tips about replacing cosmetics and what to do and avoid when it comes to beauty products, as well as resources to share.

Liza Amlani: Strategies for Successful Retailing in an Optical

Nov 06 2024 18 mins

As the competition for eyewear stays hot, how can opticals rethink the patient experience and their marketing to stay competitive? Liza Amlani, principal and co-founder of Retail Strategy Group, talks about how to promoting individual brands can help a practice create its own brand, as well. Hear her tips for incorporating what successful retail brands do.

Dr. Michele Andrews and Dr. Jacquie Bowen: Doctors Share Myopia Management Practices

Oct 23 2024 23 mins

Jacquie Bowen, OD, FAAO, who will become president of the American Optometric Association at the next Optometry's Meeting in June 2025 in Minneapolis; and Michele Andrews, OD, VP of marketing and professional affairs at CooperVision, discuss the goals of the Myopia Collective and the Change Agents who are driving change and best strategies in myopia management.

Dr. Cheryl Chapman: Eyelid Hygiene Made Easy

Oct 14 2024 24 mins

Cheryl Chapman, OD, FIAOMC, FAAO, Dipl ABO, of Gretna Vision Source in Nebraska, explains how she and Chris Wolfe, OD, joined together to co-found Peeq Pro, an eyelid hygiene company that puts the doctor front and center on eyelid cleanser and luxury skin care products. Hear how she uses it to help her patients be more compliant and her practice be more profitable.

Excellence With Kindness: New Berkeley Dean Readies Plans

Sep 10 2024 36 mins

Sharon A. Bentley, BScOptom, MOptom, PhD, MPH, FAAO, FACO, will become dean of the Herbert Wertheim School of Optometry and Vision Science at the University of California, Berkeley, in February 2025. In this WO podcast, she talks with Melissa Barnett, OD, FAAO, FSLS, FBCLA, about her plans to advocate for excellence with kindness.

Dr. Roya Attar: AI Is Essentially the Next Industrial Revolution

Jun 18 2024 21 mins

Roya Attar, OD, MBA, DHA, of Jackson, Mississippi, has found that artificial intelligence (AI) has helped her tremendously in her personal and professional life. For example, AI gave her ideas for her son's graduation party and she uses it to draft her patient notes. Listen to more ways she uses AI in her practice and how others could.

Liza Amlani: Retailing and Marketing Your Optical

May 07 2024 16 mins

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get

Dr. Caitlin Reghetti: Supporting Patient Education With a Great Design

Apr 17 2024 20 mins

Several years ago, Caitlin Reghetti, OD, merged her interests in patient education with her skills for design and explaining things clearly. Believing that great design reinforces the quality content that doctors provide to patients, she branched out into a design business--DrReghettidesigns.com. Here, other eye care professionals can select forms, brochures, flyers and more to cus